Fall is here, and the next few months are one of the best times of the year to focus on your marketing and business development. People are back from summer vacations, conferences and events are picking up again, calendars are
The Social Media Butterfly, published by Stefanie Marrone, focuses on marketing and business development strategies tailored for legal professionals and related service providers. The blog covers topics such as personal branding, social media presence, content marketing, networking, and adapting to market trends including the impact of AI on professional visibility. It offers guidance on building trust through storytelling, enhancing presence in industry events, and leveraging platforms like LinkedIn to generate business opportunities. The content emphasizes practical approaches to differentiate lawyers and firms in competitive markets by cultivating consistent and authentic engagement with clients and peers.
I recently interviewed David H. Crean, founder and managing partner of Cardiff Advisory, for my Business of Building series. His career has taken him from scientist to corporate and business development, M&A, investment banking, venture capital and entrepreneurship,…