November gives you so many good reasons to create content that feels a little more personal and relationship focused. Thanksgiving naturally brings gratitude to the forefront, many organizations are focused on charitable giving and community involvement and the end of
Referrals are one of the best sources of new business for lawyers and other professional services providers. Someone who already knows and trusts you recommends you to someone else, and you start the relationship with a level of credibility that
October is one of the busiest months of the year for many professionals. Fall conference season is in full swing, calendars are packed with events and client meetings and suddenly there are only a few months left to accomplish everything
September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking engagements and everything else that seems to get packed into
Someone gets your name from a trusted colleague and, before reaching out to you, asks ChatGPT what it knows about you. They want to know about your experience, the industries you know, the kinds of clients you work with and
For this edition of the Business of Building, I spoke with David H. Crean, Ph.D., founder and managing partner of Cardiff Advisory, whose career has taken him from the research lab to some of the most important conversations happening
Law firm marketing and business development teams put a tremendous amount of work into preparing lawyers for meetings with clients and prospects. They research the company, review recent news, look into the people attending, search the CRM, check previous pitches
There’s a lot of attention right now on how to improve your visibility in ChatGPT and AI search. Companies, law firms and individual professionals want to understand why certain brands and sources appear in AI-generated answers and what they can
For years, I’ve encouraged lawyers to Google themselves regularly because you need to know what someone finds when they hear your name from a client, receive a referral, see you speak at a conference or come across one of your
Law firms put a tremendous amount of work into league table submissions and rankings. Deals are tracked, data is collected and checked, submissions go through multiple rounds of review and marketing and business development teams spend a lot of time
