A lot of people hear the phrase “personal brand” and immediately cringe a little.
They picture influencers taking selfies, professionals posting motivational quotes every day or people constantly talking about themselves online in ways that feel forced and performative. That
A lot of professionals approach LinkedIn the way people approach cooking when they don’t really know what they’re doing. They throw random things together, hope something works and then get frustrated when the results feel inconsistent.
One week they’re posting
One of the biggest misconceptions about LinkedIn is that the people doing well on the platform are constantly coming up with brilliant new ideas every single day. Usually, that’s not what’s happening at all. Most professionals who consistently build visibility
Losing a job is difficult at any stage of your career. Losing one when you’re senior hits differently. At that level, your role is often tied closely to your identity, reputation, relationships and sense of stability. You may have spent
A lot of mediators are underutilizing LinkedIn, even though it can be an incredibly effective tool for visibility, relationship building and business development.
Some have profiles that haven’t been updated in years. Others occasionally share a speaking engagement or article,
One of the biggest misconceptions about LinkedIn is that people only care about company brands. They don’t. People increasingly want to hear directly from leadership. They want perspective, insight and a clearer sense of the people behind the business. They
I spend a lot of time on LinkedIn, and one thing has become impossible to ignore: a huge amount of content now feels incredibly manufactured.
You can almost feel when someone is trying too hard to create the “right” kind
Lawyers and business professionals generally spend a lot of time attending events. Conferences, panels, client programs and industry gatherings fill up calendars quickly. Being in the room matters, but it’s only part of the equation. What determines whether an event
One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People sit down trying to force themselves to come up with something good to post instead of
A lot of lawyers put real time and thought into writing client alerts, articles and blog posts. There’s research, drafting and usually multiple rounds of edits before anything is ready to go out.
Once it’s published, it gets shared and
