The Rainmaker Institute

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The Rainmaker Blog

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Lynda Collins
Stephen Fairley
Cindy Greenway
Michael Manfredi
Jeff Strong
Kelly Woodward

Latest from The Rainmaker Institute

Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition! Since email marketing has been around since the advent of email, there are some myths that persist about the practice. Here are 8 of them and the research-backed reasons why they…
How do you continue to build relationships with referral sources when you are always crunched for time? Just like anything else that matters, you have to carve some time out for the things that are meaningful to you — and few things are more meaningful when it comes to building a profitable law practice than a constant source of referrals. Developing that referral network takes time and attention, but if you get organized, you can still…
Imagine what it would be like to have skilled and focused law firm partners helping you find solutions to the most challenging questions and issues in your practice. You would get many lives of experience, resources, education and insight from which to draw. There are few things as powerful. This is what membership in the Rainmaker Mastermind Group provides. In the Rainmaker Mastermind Group, success is not merely hoped for, it is assured. Our mastermind…
Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are 9 social media “musts” you need to follow to connect with your target market: #1: Define your target. Defining a target market is critical for any marketing initiative, and even more so when you use social media. These days, Facebook is…
You know the importance of digital marketing for law firm business development. You realize that much of your online success — if and when it comes — depends on doing the right things SEO-wise so your law firm website shows up on the first page of Google. You know that you certainly do not have the time (nor the inclination, probably) to become an SEO expert. You did not go to law school for this.…
This weekend I’m meeting with the Rainmaker Mastermind Group, an exclusive group of non-competing attorneys and law firm marketing experts who meet a few times a year for an intense, two-day strategy session. Here, attorneys have the opportunity to learn in the company of other top attorneys where to find the necessary resources, tap into creative ideas and apply the skills they need to transform their current practice. There are 5 key benefits to…
As a constant source of fresh content, your law firm blog is a great tool for building your online authority and boosting your SEO. Research shows that blogs consistently deliver the goods in terms of more traffic to your website, more leads, and higher ranking in search engine results pages. But could you be doing more? Could you think more strategically about how to squeeze every bit of potential good from your blog? Of course…
Getting on the first page of Google is every law firm marketer’s mission.  That’s because current research shows that most people — 94%! — won’t look beyond the first page of their Google search results.  So acquiring that piece of rare real estate is key if you want to build a strong online presence for your law firm. Competition is fierce in the legal category and you need to use every weapon available to fight…
Law firms should take it as a given by now that online search plays a crucial role in business development, especially for B2C law firms. Consumers needing legal services will turn to the Internet first to research their options. Even when a friend has recommended an attorney, you can bet that referral is being researched online before a call is made. If you do not rank well in search — being on the first page…
Consumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including: Consumers spend almost 9 hours on average every day engaging with digital media. Does that number sound high to you? Then consider this: Millennials (23-34) spend 10.9 hours…