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Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to be sure you are putting your money into PPC efforts that can yield the best results. Here are the top eight tips that will enable you to create PPC campaigns for your law firm that…
A law firm rarely fails for lack of talent.  It fails due to a litany of bad business practices, inefficiencies, infighting and hubris, as well as a number of other reasons that have nothing to do with the intelligence or talent of the lawyers themselves. Being good at practicing law only gives you permission to compete in the marketplace; it is not a competitive advantage. To be successful in the business of law today, you…
Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the wrong types of clients. These are the people that fall outside a pre-defined category of what constitutes your ideal client.  You need to look at your most profitable clients and create an ideal client profile, then qualify your leads to fit that profile. These five tried-and-true tips will help you…
Getting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of the trade that it is rarely worth the time for any attorney to attempt to become an expert. Instead, hire…
Having high quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney to help them solve their legal problems. But creating good, consistent content is not easy. Too often, the task of continually…
Email marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis. Yet the fact remains that everyone is inundated with too many emails, making a law firm marketer’s job that much harder to cut through the clutter. Here are 12 email marketing tips that will help law firm marketing messages get opened and read: Have a targeted list. This is especially…
Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation.  Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not as confident as they appear. If you’ve gone to the trouble and expense to get prospects in your door, you naturally want to close as many as possible at or immediately after the initial consultation.…
Those of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun. But while we were all laughing, they were growing to become the largest demographic, overtaking the Baby Boomers in 2016. Millennials — those aged 19-39 — number more than 83 million today and represent 35%…
When I started out in law firm marketing some 20 years ago, it was a lonely profession. Today, the law firm marketing landscape is covered with so-called “experts” in SEO, social media, digital marketing, you name it. Some are good at what they do, but most have no business calling themselves an expert at anything but obfuscation. Today, very few of the top producing law firms rely on just “word-of-mouth marketing” or random referrals. They…
Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media.  But with 77% of Americans using social media, it’s time to face your fears! One way to face your fear is to learn all about proven social media marketing strategies attorneys have used to build their practices at a Rainmaker Retreat, our two-day law firm marketing program. Here are four of…