Having high-quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by…
Originally published on March 8, 2019, and updated on Oct. 1, 2019:
You know the importance of digital marketing for law firm business development. You realize that much of your online success — if and when it comes — depends…
Originally published on Feb. 20, 2017; updated on Sept. 26, 2019.
A strong referral base is only built over a period of time and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street,…
Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to…
Getting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines.…
Email marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a law…
Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not…