Having high-quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by
The Rainmaker Blog
Law firm marketing and business development strategies
The Rainmaker Blog, published by The Rainmaker Institute, focuses on marketing and business development strategies tailored for law firms. It covers topics such as content creation for law firm blogs, client attraction and lead qualification, social media network selection and management, search engine optimization (SEO) best practices, and building referral networks among attorneys. The blog provides practical advice on improving online presence, leveraging digital marketing tools, and enhancing client engagement to help law firms grow their practice effectively.
Latest from The Rainmaker Blog
5 Ways for Lawyers to Attract Your Ideal Client [Infographic]
Originally published on May 22, 2019; updated with new info on Oct. 10, 2019.
Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the…
How to Determine Which Social Media Networks Work Best for Your Firm
Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019:
One of the most common questions I get from attorneys is how to identify the right social media networks for their firms. Frankly, it’s not that hard.
The…
SEO Efforts a Bust? Here are 10 Reasons Why
Originally published on March 8, 2019, and updated on Oct. 1, 2019:
You know the importance of digital marketing for law firm business development. You realize that much of your online success — if and when it comes — depends…
8 Simple Steps to Create a Referral Network of Other Attorneys
Originally published on Feb. 20, 2017; updated on Sept. 26, 2019.
A strong referral base is only built over a period of time and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street,…
2 Critical Numbers Every Law Firm Must Know
This post was originally published on Dec. 18, 2018, and updated on Sept. 24, 2019:
Do you know how much money each lead is really costing you? How much does it cost you to get a new client? Knowing the…
8 Tips to Boost Your ROI on Google PPC Ads
Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to…
How Google Defines High Quality Content
12 Email Marketing Tips to Help Lawyers Cut Through Inbox Clutter
8 Proven Techniques to Convert Prospects at the Initial Consultation
Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not…