Carnival Corporation Picked As One of the Top 20 Most Challenged Brands in 2019
The Chief Marketing Officer (CMO) Council, a global network of senior marketing executives, selected Carnival Corporation as one of the “Bruised, Battered and Embattled Brands” in 2019.
According to the advertising publication Campaign, the CMO Council selected 20 companies to be on its “bruised and battered” dis-honor roll. Carnival Corporation joined the likes of other seriously challenged companies such as Juul and Boeing. “Challenged companies” may well be a euphemism. Juul manufactures an inherently dangerous…
