Achieving alignment between sales and marketing is no easy feat. Here’s how HubSpot can help. Having the platform set up is step one. Using it to get both sales and marketing on the same page is the work that sets
Eric V. Holtzclaw
The blog published by Liger focuses on B2B marketing strategies tailored for companies with complex sales processes. It covers topics such as digital marketing, lead generation, brand positioning, content marketing, and demand growth. The content often explores how to align marketing efforts with business goals, optimize buyer journeys, and leverage data-driven creativity to drive awareness and revenue. Additionally, the blog discusses emerging trends like AI in marketing, visual rebranding, fintech product operations, and investment strategies for startups, providing insights relevant to marketers, business strategists, and growth-focused professionals.
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Latest from Eric V. Holtzclaw
Marketing Firms for EOS Companies: What Fit Actually Looks Like
You already run one of the most disciplined operating systems in business. The hard part is finding a marketing partner who runs it too. At some point in the last two years, you set a marketing Rock. Probably more than…
The Revenue Stack: Strategy, Dev, and Data Done Right
LIGER WEBINAR The Revenue Stack Strategy, Dev, and Data Done Right Let’s Talk Strategy If you’re like most of the leadership teams we work with, you’re in one of two situations: you’re running on antiquated systems that don’t talk to…
Same Rules, New Game: How AI is Shaping Marketing
Clarity and trust are replacing traffic as marketing’s competitive edge Last week, I was presenting at a lunch and learn event about AI’s new role in the world of marketing, and I used the FIFA World Cup that is coming…
Authority Clusters: Why One Great Case Study Isn’t Enough to Make You Discoverable
How to Build a Content System that Compounds Trust Case studies are one of my favorite pieces of content to produce. Why? They seem so sturdy and reliable, obvious proof points of what Liger (or a lucky client) have accomplished…
Why Most Marketing Fails
When Brands Avoid Clarity, Marketing Pays the Price. When marketing underperforms, the diagnosis usually starts in one of a few places. “The channel mix was off,” someone will declare. Or, my personal favorite, “the content was inconsistent.” Some may even…
SEO vs. AEO: What Smart Marketers Are Doing to Stay Discoverable in 2025
Say goodbye to the Google search you know and love. Search is changing, and in 2025, it’s all about who answers first. In 2025, the way people discover information is changing faster than ever. Traditional SEO (Search Engine Optimization) still…
Is it Time for Visual Rebranding? 7 Signs That Point to Yes
Visual branding is like your business’s wardrobe. Every piece of “clothing” – your color palette, your typography, and even your logo – works together to communicate what you do, who you are, and what makes you different from other organizations…
Fintech Without Friction: Speeding Up Success with Product Ops
In this episode of The Claw, Eric Holtzclaw sits down with Poonam Nath, Executive Leader of Product Operations at Fiserv, to explore how product operations drive customer success, accelerate revenue, and reduce friction in a complex fintech landscape. Poonam shares…
What’s Your Business Worth? How interVal Is Changing the Game
Eric Holtzclaw talks with Karen Chalmers, VP of Marketing & Partnerships at interVal, about the surprising truth behind small business valuation, the $84 trillion wealth transfer, and how interVal is helping advisors and business owners take control of their futures.…