In this episode of The Claw, host Eric Holtzclaw, Chief Strategist at Liger, sits down with Paul Clark—angel investor and co-founder of VentureSouth. Together, they explore how VentureSouth makes startup investing accessible for newcomers and seasoned investors alike, with a
Eric V. Holtzclaw
The blog published by Liger focuses on B2B marketing strategies tailored for companies with complex sales processes. It covers topics such as digital marketing, lead generation, brand positioning, content marketing, and demand growth. The content often explores how to align marketing efforts with business goals, optimize buyer journeys, and leverage data-driven creativity to drive awareness and revenue. Additionally, the blog discusses emerging trends like AI in marketing, visual rebranding, fintech product operations, and investment strategies for startups, providing insights relevant to marketers, business strategists, and growth-focused professionals.
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Why HubSpot Is the Secret Weapon for Modern HCM Firms
In today’s hyper-competitive HCM space, growth often hinges on a smart, cutting-edge sales strategy. But for many human capital management firms, the path to smarter sales and marketing is cluttered with disconnected tools, manual processes, and a growing sense that…
From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work
In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven…
HubSpot for FinTech: Why Teams Falter (And How to Fix It)
If you’re leading marketing, sales, or revenue ops at a FinTech company, chances are you’ve had a moment where HubSpot made you question your life choices. Your data’s inconsistent. Reporting takes too long. Compliance gets shoehorned in or ignored entirely.…
Fixing the Follow-Up: CRM Strategy for Complex Sales
In this episode of The Claw, Eric Holtzclaw sits down with Jason Kramer, Founder and CEO of Cultivize, to explore how a better CRM strategy can transform sales and marketing alignment. They discuss common tech gaps, the ROI of follow-up…
Why Design Matters in PEO Marketing – Even If No One Talks About It
Creativity and compliance can co-exist, but it’s a delicate balancing act many people fear braving on their own. This is especially true of PEO marketing. With strict regulations and the overwhelming need to establish trust with your clients, how do…
The Future of Content Creation Is Smarter (and More On-Brand)
In this episode of The Claw, Eric Holtzclaw sits down with William King, co-founder and CEO of Supercopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece…
Moving Minds: How ActivEd Is Redefining Learning Through Motion
In this episode of The Claw, Eric Holtzclaw sits down with Dr. Julian Reed—professor at Furman University and founder of ActivEd—to explore how movement is transforming learning. Julian shares the science behind kinesthetic education, the challenges of scaling an edtech…