In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation. Aby also shares how…
The post From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work appeared first on Liger.