Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19. The first step is to understand the inherent value of the intellectual assets that comprise your brand.
Brand assets defined. Brand assets consist of a healthcare organization’s creative
A recent trademark opposition case shows that a trademark disclaimer can make a difference.
In Foundation Medicine, Inc. v. Alfred F. Czap, the Applicant sought registration of the trademark FOUNDATIONAL MEDICINE REVIEW for journals in the field of medicine.
Your hospital branding assets are the most valued asset on your balance sheet.
Consumer companies have long known the advantages of having a strong brand. Healthcare systems are starting to appreciate this too. Creating and building a strong healthcare
Hospital marketing lawsuits can often be avoided. But many hospitals do not have adequate brand and marketing risk management because they think they either don’t need it or cannot afford it. Not having proper risk prevention training and policies can
The name ALLERGY CARE was recently found to be a generic trademark and refused registration by the U.S. Patent and Trademark Office.
The applicant, James Haden M.D, sought registration of ALLERGY CARE on the Supplemental Register for “medical and healthcare
Leveraging your healthcare branding was the topic of a recent health marketing presentation in Nashville, Tennessee. The speakers were Janell Moerer, SVP & CMO Centura Health; Kristen Wevers, SVP & CMO UC Health; Philip Guillano of Brand Active; and David
Hospital brand ambassador programs are growing popularity. This was the subject of a compelling presentation by Kristen Bowser, Director of Communications and Kelly Kavanaugh, VP and Chief Strategy Officer of Dayton Children’s Hospital.
The presentation covered the following areas:
The U.S. Department of Health and Human Services (HHS) has a helpful guide for its employees on trademark clearance and protection. It provides useful guidance to public sector healthcare concerns and well as private healthcare systems and providers.
The HHS
A pharmaceutical company named after the Lupine flower was successful in a recent trademark opposition before the U.S. Trademark Trial and Appeal Board.
Background. In Lupin Pharmaceuticals, Inc. v. Ampel, LLC, the Applicant had filed for registration of
The U.S. Trademark Trial and Appeal Board recently cancelled a fitness trademark registration based on abandonment. This case serves as a reminder of the importance of proper health trademark use.
In Rise Above Fitness LLC v. Rise Above Performance Training,
