A recent trademark opposition dispute has been decided between home healthcare competitors. This is another in a series of recent proceedings.
Background. In Right at Home LLC v. Love Right Home Care LLC, the Applicant, Love Right, sought registration of
Two dental practices were the parties to a recent trademark opposition proceeding.
Background. In Timber Dental LLC v. Tooth LLC, the Applicant “Tooth” filed a trademark application for DENTISTRY DONE DIFFERENTLY for dentist services in International Class 44. The Applicant
A trademark infringement case was filed this week that involves a dispute between two home healthcare agencies.
The case, Acaria Inc. v. Acaria Home Health LLC, et al., is currently pending in federal district court in Colorado. The plaintiff, Acaria,
A relatively simple health marketing mistake could be costly to your and your brand.
This past week we were looking at a couple of health marketing agencies that were touting the success of their clients’ recent marketing campaigns. One campaign
The role of health marcom compliance continues to grow in importance in 2019.
The American Marketing Association defines Marcom (or Marketing Communications) as follows:
Marketing communications, or “marcom,” is an all-encompassing term, as it covers marketing practices and tactics including
Joel English, Managing Partner at BVK, presented further insight on health brand architecture at the SHSMD annual conference last week in Seattle.
Brand architecture defined. Brand architecture is how all the pieces of a brand and its value promise
The SHSMD annual conference continues with a great health brand communications presentation by Joel English, Managing Partner of BVK. Joel succinctly shared the most important thing that every health marketer should know:
The valuation of a healthcare system’s brand is
SHSMD 2018 continues with David Marlowe, CEO of Strategic Marketing Concepts, who provided an excellent presentation entitled Healthcare Marketing Plans That Work.
As a former President of SHSMD and health marketing expert and author, he provides practical insight. According
SHSMD 2018 is now under way in Seattle, Washington.
The Society for Healthcare Strategy & Market Development (SHSMD), is a professional membership group of the American Hospital Association. The annual conference brings together health marketing and strategic leaders from healthcare
Many healthcare companies believe that their U.S. trademark registrations are safe from trademark cancellation. This can be a fatal mistake if you are not well-versed in trademark compliance law.
Trademark cancellation rules. In the United States, trademark registrations enjoy
