Responsible health marketing compliance starts with proper employee training.
Who needs training. If you and your company are a provider of health and wellness products and services, you are obligated to comply with various health marketing laws. This includes health
This is part of a continuing series on health trademark compliance and training. This installment reviews trademark basics and clearance considerations.
Many healthcare systems and providers still lack a basic understanding of how health trademarks are cleared, approved, and registered.
An effective trademark compliance policy may be good for your health.
Each year, healthcare providers are named unwitting defendants in trademark infringement suits in the U.S. district courts. The same holds true for trademark opposition and cancellation proceedings brought before
Over 3,000 trademark oppositions are filed every year with the US Trademark Trial and Appeal Board. Many of these oppositions involve applications for health trademark products and services. Knowing how the trademark application process works can help healthcare providers determine
Health trademarks are of vital importance to the value of healthcare brands. A recent study by Healthcare Global revealed that CVS Health was ranked the top healthcare brand in the United States based on revenue, with annual sales of $139.4
Failure to comply with the HIPAA Privacy Rule can have serious consequences to healthcare providers.
The HIPAA Privacy Rule gives individuals control over how their protected health information (PHI) may be used for marketing purposes. With limited exceptions, the Rule
Healthcare trademarks are everywhere, encompassing a wide-range of products and services. For healthcare providers and sellers of health and wellness solutions, knowing how the trademark system classification works may be useful.
To apply to register a trademark in the United
The trademark protection of health brands is often overlooked by health providers and marketers of health and wellness solutions. Trademarks are any name, slogan, or symbol used to distinguish the goods or services of a company. In the health products
Digital health apps are growing in popularity. According to a recent study, there are more than 325,000 mobile health apps available for upload to smart phones or tablets.
The marketing of digital health apps to consumers brings with it numerous
Copyright infringement claims against health providers is a growing concern. Unfortunately, many healthcare systems and hospitals neglect to implement a marketing compliance program until something goes terribly wrong. The result? Potential liability for copyright infringement.
What is copyright infringement? Broadly
