On October 26th, Lauren Leipold, J.C. Heinbockel, and Raymond Wong presented “Trademark Strategy for Asian Companies Entering the U.S. Market: Trademark Protection and Monetization.” The program explored an increasingly important question for companies looking to grow in the United States:
Gadgets, Gigabytes & Goodwill Blog
A Law Blog on Issues Surrounding the Protection and Promotion of Intangible Assets
The Gadgets, Gigabytes & Goodwill Blog, published by Seyfarth Shaw LLP, focuses on intellectual property law topics including trademark disputes, patent eligibility, copyright issues, and related legal developments. The blog covers cases involving trademark enforcement and likelihood of confusion, explores emerging patent law concepts such as Subject Matter Eligibility Declarations (SMED), and discusses copyright challenges in the context of generative AI creativity. It also addresses trademark trial board decisions and the intersection of law with technology and creative industries. The content is aimed at legal professionals and stakeholders interested in IP law trends and practical implications.
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Latest from Gadgets, Gigabytes & Goodwill Blog
The End of “My AI Made Me Do It”: California’s New Rules for Lawyers and Generative AI
The legal profession has spent the past few years asking whether generative AI is trustworthy. Will it draft a contract, research an issue, summarize a record, or invent a case with impressive confidence? California’s new law shifts the focus to…
The One-Carbon Mistake That Cost A Patent Its Priority Date
Nobody likes the grammar police. Patent lawyers, unfortunately, may be the exception.
In Enanta Pharmaceuticals, Inc. v. Pfizer Inc. No. 2025-1427 (Fed. Cir. June 23, 2026), one character did a lot of damage. The difference between C2 and C1 cost…
Hi, My Name Is … Swim Shady? A Recent Setback in Eminem’s Global Trademark Enforcement Efforts Clears the Way for an Australian Beachwear Brand
Shady’s back, back again—but this time with limited trademark success. In a prior post, we outlined how rapper Eminem has aggressively pursued protection of his trademarks in the United States and abroad, including a petition before the USPTO seeking…
The First Amendment Meets the Chasing Arrows: Federal Court Blocks Enforcement of California’s SB 343
Introduction
In our earlier Earth Day post, we provided an overview of California Senate Bill 343 — the landmark law that rewrites the rules governing when and how recyclability claims may be made on products and packaging sold in…
Webinar: In-House and Outside Counsel Relationships in the AI Era: Rethinking Evaluation and Collaboration
Artificial intelligence is transforming the legal profession, creating new opportunities and challenges for both corporate legal departments and outside counsel. As AI tools become more integrated into legal workflows, organizations are reassessing how legal services are delivered, measured, and managed.…
From Ecstasy to Agony: The Patented Technology Behind VAR’s Most Heartbreaking World Cup Moments
In Any Given Sunday, Al Pacino’s character famously describes American football as a game of inches. In this football—umm, soccer—that line has become almost literal: joy, heartbreak, and World Cup survival can now turn on a toe, a shoulder, or…
Sneaky Blinders: The Rise of Prompt Injections
By now, we’re all familiar with the travails of lawyers who use gen AI to draft court papers, but fail to check them and file briefs including fake cases, as well as other significant maladies, resulting from AI hallucinations and…
When AI Generates the Idea: Rethinking Inventorship in the Age of Innovation Engines
For years, the debate surrounding artificial intelligence and patents has focused on a relatively simple question: Can AI be an inventor?
At least in the United States, the answer is currently no. Inventors must be natural persons.
Problem solved. Or…
Champagne Wishes and Caviar Dreams – Can Two CAVIAR Marks for Jewelry Coexist? (Update)
A Boston‑based jewelry brand, now reintroduced as CLUB COASTAL, illustrates that resolving one trademark dispute does not prevent another. As discussed in our prior post, the conflict between Lagos and Coastal Caviar centered on the shared use of CAVIAR for…