A trademark infringement case was filed this week that involves a dispute between two home healthcare agencies.
The case, Acaria Inc. v. Acaria Home Health LLC, et al., is currently pending in federal district court in Colorado. The plaintiff, Acaria,
A relatively simple health marketing mistake could be costly to your and your brand.
This past week we were looking at a couple of health marketing agencies that were touting the success of their clients’ recent marketing campaigns. One campaign
The role of health marcom compliance continues to grow in importance in 2019.
The American Marketing Association defines Marcom (or Marketing Communications) as follows:
Marketing communications, or “marcom,” is an all-encompassing term, as it covers marketing practices and tactics including
Joel English, Managing Partner at BVK, presented further insight on health brand architecture at the SHSMD annual conference last week in Seattle.
Brand architecture defined. Brand architecture is how all the pieces of a brand and its value promise
The SHSMD annual conference continues with a great health brand communications presentation by Joel English, Managing Partner of BVK. Joel succinctly shared the most important thing that every health marketer should know:
The valuation of a healthcare system’s brand is
SHSMD 2018 continues with David Marlowe, CEO of Strategic Marketing Concepts, who provided an excellent presentation entitled Healthcare Marketing Plans That Work.
As a former President of SHSMD and health marketing expert and author, he provides practical insight. According
SHSMD 2018 is now under way in Seattle, Washington.
The Society for Healthcare Strategy & Market Development (SHSMD), is a professional membership group of the American Hospital Association. The annual conference brings together health marketing and strategic leaders from healthcare
Many healthcare companies believe that their U.S. trademark registrations are safe from trademark cancellation. This can be a fatal mistake if you are not well-versed in trademark compliance law.
Trademark cancellation rules. In the United States, trademark registrations enjoy
Responsible health marketing compliance starts with proper employee training.
Who needs training. If you and your company are a provider of health and wellness products and services, you are obligated to comply with various health marketing laws. This includes health
This is part of a continuing series on health trademark compliance and training. This installment reviews trademark basics and clearance considerations.
Many healthcare systems and providers still lack a basic understanding of how health trademarks are cleared, approved, and registered.
