A proper trademark search should be the starting point of any healthcare branding campaign.
A trademark is any name, symbol, or slogan used in connection with the marketing of goods and services. Trademarks, also known as brand names, serve to
The Healthcare Marketing Law blog, published by Rothwell Figg, focuses on legal issues at the intersection of healthcare, intellectual property, and marketing. It covers topics such as trademark law related to medical and nutritional products, intellectual property management in life sciences and health technology, regulatory compliance including FDA and FTC rules, and brand protection strategies for healthcare organizations. The blog also addresses emerging challenges posed by digital health innovations, AI, and data privacy, as well as practical guidance on managing intangible assets like trademarks and copyrights to enhance brand value and revenue opportunities in the healthcare sector.
A proper trademark search should be the starting point of any healthcare branding campaign.
A trademark is any name, symbol, or slogan used in connection with the marketing of goods and services. Trademarks, also known as brand names, serve to…
A recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.
The 2018 State of Healthcare Content Marketing Report provides a fascinating look into what healthcare marketers deem…
What’s new in healthcare marketing? A greater focus on the law.
The evolution of healthcare marketing has resulted in greater legal obligations for the industry. Today, more healthcare marketers are advertising directly to consumers. Where traditional healthcare marketing was provider-centric,…