Lauren R. Carey | Legally Influenced

Legal Tips, Trends, and Developments for Social Media Influencers

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Latest from Lauren R. Carey | Legally Influenced

Have you received free (or discounted) products and/or money from a brand to mention their product(s) in a video or post? If so, certain disclosures may be required by law. As an influencer, it is your responsibility to make these disclosures. When to Disclose A disclosure is required when you have a relationship with a brand. You have a financial relationship with a brand if the brand gives you anything of value to mention their…
Behind every sponsored post is an influencer agreement. Influencer agreements can range in sophistication, but are generally drafted with an objective of being relatively brief and signed by the influencer with little or no need for negotiation. That being said, these documents contain serious legal implications and should be read carefully and tailored as needed. Understanding the terms of your influencer agreement can (1) maximize your negotiating power and (2) ensure your own compliance. Influencer…