Whether you’re a seasoned legal marketer or a managing partner, you may be surprised to learn that law firm trade shows can be one of the best investments you’ll ever make. From planning which trade show(s) to attend, to how
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To Trash or Not to Trash – an (Unofficial) Guide to Marketing Emails
As a rule, folks (and email providers) have gotten prrrreeeettty good at detecting spam. We won’t speak for you, but it’s been a while since we found any foreign princes in our inbox looking for account information, or received any
You Down with GBP? How to Optimize Your Law Firm’s Google Business Profiles
As a web marketing company, we’ll give it to you straight: your Google Business Profile (GBP) needs work. We know that because every law firm’s GBP listing needs work. These listings are an important part of your marketing plan and
Turn Clicks into Clients: The Definitive Live Chat Guide for Law Firms
If you think live chat is just for tech startups and online retailers, think again. Law firms are starting to realize that potential clients don’t want to leave a voicemail or wait 48 hours for you to call them back.
Pearson Hardman vs Cage & Fish: How Clients Choose the Right Law Firms for Their Cases
Every law firm wants the magic answer to the same question: “How do I get more clients?” The truth is that clients shop for lawyers the same way they shop for, well, anything – by way of Google reviews, eye-catching
What Your Law Firm Needs to Know About Marketing Costs
Ask any marketing agency and you’ll learn that when a law firm chooses “A” over “B,” the price tag is usually what seals the deal. Legal marketing costs money, and sometimes those costs can seem far higher than what you
A Definitive Study on Law Firm Website Color Choices (2025)
Close your eyes and imagine the homepage of a law firm’s website. You’re probably seeing strong blues, maybe with a gold font, perhaps even a slash of gray on the homepage banner. Blue seems to be the gold standard (sorry)
Build an ADA-Compliant Website, or Forever Hold Your Peace
Which Law Awards Actually Matter?
If you are inundated with emails from companies or directories claiming you’ve been selected as “One of the Top 10 of 100 Best Lawyers with Expertise Who Are Also Trial Attorneys Under the Age of 40 But with 10+ Years
S-E-Oooo That’s a Lot of Money: Why Legal SEO Costs More Than You Expect
Search engine optimization (SEO) is the primary reason why most law firms hire marketing agencies, but let’s be honest – the sticker shock for legal SEO costs is real. Good SEO – the type that improves your rankings – protects