Mediawrites recently reported on two ASA rulings, one involving a television advert for Paddy Power featuring Peter Crouch and the second a promoted tweet for SkyBet featuring Micah Richards. Further information on these rulings can be found here.
These
MediaWrites
MediaWrites, published by Bird & Bird LLP, covers legal developments and issues related to media, technology, and intellectual property. The blog addresses topics such as sports law with a focus on commercial and regulatory aspects of women's sports, gambling regulation reforms in the UK, and copyright challenges arising from artificial intelligence in music creation under German law. It explores the intersection of law and emerging technologies, including rights management for AI-generated content and the evolving regulatory landscape affecting media and entertainment sectors. The blog provides insights into legal strategies, regulatory changes, and industry trends impacting media, sports, gambling, and intellectual property rights.
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Premier League Clubs agree to withdraw front of shirt gambling sponsorship
The long-anticipated announcement from the Premier League has finally appeared – following a consultation process between the league, clubs and the Department for Culture, Media and Sport (DCMS), Premier League clubs have voluntarily agreed to withdraw gambling sponsorship from the…
Summer is coming! – Swedish gambling update
Sweden
It has now been four years since the gambling market in Sweden was reorganised through a new regulation requiring the licensing of gambling operators. The new regulatory framework aimed to strengthen consumer protection and reduce the risk of gambling-related…
Spring Budget 2023: Creative Industries Tax Relief
By Emily Patel
After the economic turmoil and U-turns of the few months following Kwasi Kwarteng’s disastrous budget, stability appears to have returned to the UK guided by Jeremy Hunt’s ‘boring’ budget. In an attempt to drive growth and encourage enterprise within the…
Summer is coming!
FINLAND
Although Finnish people are eager to make use of gambling services, the Finnish market provides only a few locally-regulated business opportunities to gambling operators. This is due to the gambling monopoly, which Finland has been strongly defending over the…
Programmatic advertising: it’s in the game
By Alex Dixie
History of in-game advertising
In-game advertising is not a new or unique concept. Prior to the advent of streaming, when video games were contained on hard copy discs pre-loaded with game content, publishers offered advertisers space on in-game properties as…
We Interrupt This Broadcast: Draft Media Bill to Change TV and Radio Rules
The Department for Culture, Media and Sport (“DCMS”) have published draft legislation that seeks to modernise broadcasting rules for both television and radio. Broadcast media has been hugely disrupted by technology: from subscription-based platforms, on-demand and internet-based services and smart…
Ofcom moves to restrict the advertising of unhealthy foods
By Intisar Abdi
On 21 February 2023, Ofcom launched a consultation into its proposed changes to the UK Code of Broadcast Advertising (BCAP Code) and Ofcom Broadcasting Code (Broadcasting Code) to reflect new laws restricting the advertising and sponsorship of less healthy food…
‘Legal but harmful’ in the Online Safety Bill – gone but not forgotten?
As the United Kingdom’s Online Safety Bill staggers into the House of Lords (the Upper Legislative Chamber) for the last stage of its legislative journey, it is worth taking stock of what has changed so far. Further changes are of…
The economics of music streaming inquiry; an update from the IPO on rights reversion and contract adjustment
The report directly addresses two proposals aimed at protecting the contractual interests of UK music creators by making changes to domestic copyright law. These two proposals, rights reversion and contract adjustments, are explored from the perspective of jurisdictions where such…