Bird & Bird LLP

Bird & Bird in an international law firm that is well-known for its strategic focus on industries being disrupted by technology. While we do not practice US law, we have unrivalled expertise in advising on matters ranging from smaller innovative projects to some of the largest, most complex and ground-breaking transactions and disputes of recent years in Europe, the Middle East, and Asia.

We're excited to share insights from our lawyers working at the forefront of legal developments in the technology and media sectors. With our Digital Business blog, our aim is to bring you insightful content about how the law can affect your digital business, or the expansion of your physical business into the digital realm. Or, take a look at our Media Writes blog where our media & sports specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports.

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Introduction Epic Games is a video game developer, software developer and publisher based in North Carolina that is most famous for being the games publisher of the hugely popular franchise Fortnite, as well as its Unreal Engine (a powerful game development tool used by a range of game developers and (increasingly) businesses in other industry sectors, such as movie studios). Fortnite is an online battle royale video game which is available to download for free…
 On 14 September, Jonty Warner, a Senior Associate in our IP Department, was interviewed about this story on the radio station talkSPORT, as part of the ‘Hawksbee and Jacobs’ show. Jonty discussed Pogba’s trade mark applications as well as other footballers’ efforts to protect their personal brands. You can listen to the clip here. The post Jonty Warner interviewed on talkSPORT radio station about Paul Pogba’s trade mark filings appeared first on mediawrites.law.…
1.         Background The need for an ethical approach to the implementation of AI solutions has gained widespread acceptance in academic communities, the public sector and, increasingly, in commercial organisations.  A considerable industry has emerged providing commentary and guidance on the topic. A recent Harvard study has reviewed 36 different sets of AI ethical principles and […]…
What you need to know Australia’s States and Territories are taking steps to implement defamation law reforms. It is anticipated that the reforms will improve the ability of the media to report on matters of public interest, and lead to an overall reduction in defamation litigation in Australia. New South Wales is the first state to introduce the new laws, passing the Defamation Amendment Bill 2020 (NSW) on 6 August 2020 which will result in…
The COVID-19 pandemic has shone a bright light on the already fast-growing esports industry. With traditional sports, non-endemic brands and a range of broadcasters becoming increasingly tuned in to the opportunities that esports presents, our international sports and esports team – together with Sean Zhang, CEO of pro team PSG Talon Esports – examine in a podcast a range of regulatory and commercial issues to consider when embarking on a new esports venture. We cover…
A trade promotion is an activity which includes an element of chance, or mixed skill and which is conducted for the purpose of promoting goods or services provided by a business. Examples of trade promotions includes promotions where entry is made with an entry form, with no skill required and the prize is drawn from a barrel, or promotions where the skill is not able to distinguish a winner (e.g. fill in the missing letters Bird &…
Richard Bush’s article, available here, examines the approach of requiring mandatory reporting of child protection and safeguarding concerns in sport, and looks specifically at: the pros and cons of mandatory reporting; the main issue for sports governing bodies to consider, including to which individuals should the proposed duty attach? what behaviour should be subject of a duty to report? which individuals should be protected by the proposed duty? whose behaviour should be subject of…
On 27 July 2020, the Commission published a targeted consultation on co-operation between online platforms and rightsholders in implementing Article 17 of the Copyright Directive. This is an important step as Member States are required to implement the Copyright Directive by 6 June 2021. You can view our Copyright Directive tracker, which summarises legislative progress across the EU, here.   Article 17 seeks to address the “value gap” that creators see between paid-for subscription…
Australian supermarket giant, Woolworths, was recently issued a record AUD$1,003,800 infringement notice by the Australian Communications and Media Authority (ACMA), for multiple, significant breaches of the Spam Act 2003 (Cth). The ACMA found that Woolworths had committed more than five million breaches of Australian spam laws between 1 October 2018 and 17 July 2019 when […]…
The proposed lawsuit, which has been reported in the press this week , is reportedly led by former Cardiff City and Leyton Orient manager Russell Slade and the Global Sports Data and Technology Group, which is a company he co-founded. Slade has indicated that the players have no issue with football clubs using their personal data. Instead, he is quoted as saying that the claim intends to target third party companies who utilise and ultimately…