Bird & Bird LLP

Bird & Bird in an international law firm that is well-known for its strategic focus on industries being disrupted by technology. While we do not practice US law, we have unrivalled expertise in advising on matters ranging from smaller innovative projects to some of the largest, most complex and ground-breaking transactions and disputes of recent years in Europe, the Middle East, and Asia.

We're excited to share insights from our lawyers working at the forefront of legal developments in the technology and media sectors. With our Digital Business blog, our aim is to bring you insightful content about how the law can affect your digital business, or the expansion of your physical business into the digital realm. Or, take a look at our Media Writes blog where our media & sports specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports.

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Latest from Bird & Bird LLP

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Held over two days in San Jose, California the inaugural Data Business Congress provided a fascinating insight into the opportunities and challenges in turning data into a key business asset. Co-hosted by Intellectual Asset Management and Global Data Review the Data Business Congress is one of the first conferences to go beyond data privacy issues and take a holistic look at the issues associated with generating value from data assets. With a focus on the…
The UK Government today published its initial response to the Online Harms consultation, in the first substantive update since the publication of the White Paper in April 2019. The consultation response is described as an indication of the “direction of travel“, and it is clear that we remain at an early stage in the policy development process. Certain things have been clarified, whilst much remains up for grabs. The Government’s full response to the consultation…
The current Australian classification scheme was established in 1995 when Australians had dial-up internet, and Australians were in cinemas watching Babe, watching Neighbours on their televisions and watching the Australian rugby league Super League war play out on the 6pm news. The current classification scheme involves Commonwealth legislation which establishes the framework for classification and labelling of content, in conjunction with state and territory legislation which specify the requirements, offences and penalties for the advertising,…
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Jonathan Ebsworth (TechDotPeople) & Roger Bickerstaff (Bird & Bird) On the evening of January 16th, 2020 a small group gathered at the offices of international law firm Bird & Bird in London for a “Roundtable” discussion to explore and debate the responsible use of artificial intelligence. The key aim of the evening was to explore the range of issues that need to be considered when organisations develop a responsible approach to AI – both in…
The lawsuit and the challenged provisions The Swedish Consumer Ombudsman sued Global Gaming’s subsidiary Elec Games for its marketing of the now defunct gambling platform Ninja Casino, alleging a breach of the requirement of “moderation” in marketing of gambling. The rather vague legal concept of “moderation” was introduced in the, now revoked, Swedish Lottery Act in 2017 and can, as of 1 January 2019, be found in the new Swedish Gambling Act. Marketing that is…
Since its passing last year, there has been speculation about whether the UK would implement the Directive on Copyright in the Digital Single Market. This week, government minister Chris Skidmore confirmed that there were no plans to do so. Responding to a written question from Jo Steven MP, he stated that: “The deadline for implementing the EU Copyright Directive is 7 June 2021. The United Kingdom will leave the European Union on 31 January 2020 and…
On 24 December 2019 the Tax Chamber of the Upper Tribunal in the case of News Corp UK & Ireland Ltd v HMRC found that subscriptions to online versions of newspapers should be charged at the zero-rate of VAT; just like the sales of the equivalent printed versions. In doing so, the Upper Tribunal overturned the decision of First-Tier Tribunal (Tax). This means that previous understanding that online subscriptions must be charged at 20% VAT is…
Currently, German law on the face of it prohibits online casino (and, in certain circumstances, online betting) but unregulated gambling on the internet still booming. Most of the providers have licenses in Malta, Gibraltar or on the Isle of Man and argue that, based on EU freedom of services principles and the alleged incompatibility of German gambling laws with EU law, they can provide their services to German customers. The German Federal Administrative Court has…
On 19 December 2019 Court of Justice of the European Union made a landmark ruling in Tom Kabinet regarding the exhaustion of copyright in the digital environment, finding that digital exhaustion does not exist under Article 4 of Directive 2001/29 (the “InfoSoc Directive”). This is a boost to copyright owners who view the ruling as a re-balancing of rights in an era where the digitisation of content has impacted their ability to be obtain appropriate…
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There has been a lot of debate recently at international, EU and national levels about how to tax global businesses to ensure that profits are taxed where economic value is created. The focus of these efforts has recently been on the digital economy. At EU level, the European Commission has also been trying to address the tax strategies of multinationals through a proposed harmonised set of rules to tax companies rather than leaving it to…