Influencer posts in favour of a third-party company for consideration
According to the BGH, influencers offering goods and services (e.g. fitness courses, online shops, advertising for other companies for a fee) and advertising them via their posts on social media
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Bird & Bird in an international law firm that is well-known for its strategic focus on industries being disrupted by technology. While we do not practice US law, we have unrivalled expertise in advising on matters ranging from smaller innovative projects to some of the largest, most complex and ground-breaking transactions and disputes of recent years in Europe, the Middle East, and Asia.
We're excited to share insights from our lawyers working at the forefront of legal developments in the technology and media sectors. With our Digital Business blog, our aim is to bring you insightful content about how the law can affect your digital business, or the expansion of your physical business into the digital realm. Or, take a look at our Media Writes blog where our media & sports specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports.
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Bird & Bird LLP Blogs
Latest from Bird & Bird LLP
Netherlands – Publication of Advertising Code for Online Games of Chance 2021
Relationship between ROK and RVK
The RVK, which came into force in 2015, partly covers the same subject matter as the ROK. For example, both advertising codes contain similar provisions regarding unfair advertising, responsible participation, cooperation of participants in advertising…
Technology Projects: Managing the Risks of Innovation and Change Part 3: Contract Reset and Dispute Resolution
Customers in long-term technology projects can find that while they have been working towards their chosen solution a more advanced, cheaper, or simply more desirable technology has become available. The benefits of switching solutions may be very significant, but exiting…
Smart Contracts – Recognising and Addressing the Risks
Smart contracts, where some or all of the contractual obligations are defined in and/or performed automatically by a computer program, are expected to have a significant impact on the way business is done. Whilst already being deployed for relatively straightforward…
Cybersecurity: Council adopts its position on the NIS2 Directive
On 3 December, the Council agreed on its position on the proposal for a Directive on measures for high common level of cybersecurity across the Union (the “NIS2 Directive”). This follows the adoption of the Report on NIS2 by the…
The EU’s Digital Services Package a global benchmark – a closer look at the Digital Markets Act.
On 15 December 2020, the European Commission published proposals for two regulations to regulate digital services, the Digital Services Act and the Digital Markets Act. According to the Commission’s press release, the two proposals are a central part of the…
“This is serious, Mum”: Serious harm considered in Rader v Haines
INTRODUCTION
On 1 July 2021, new defamation laws came into effect which enacted the Model Defamation Amendment Provisions 2020 (“MDAPs” – for more information on the MDAPs, click here).
One of the amendments introduced was a new ‘serious harm’…
Australian Government proposes to shift publication liability from social media page owners to providers with the draft Social Media (Anti-Trolling) Bill 2021
Introduction
In September 2021, the High Court in Fairfax Media Publications v Voller [2021] HCA 27 (Voller) determined that the owners of public Facebook pages were the publishers of defamatory comments made by third parties on those pages, from the…
Peculiarities of DPIAs for AI system development and enhancement
Artificial Intelligence (“AI”) is seen as a key emerging technology that the European Parliament in its Draft Report on AI in the digital age (issued in November 2021) recently labelled as the fifth element after air, earth, water and fire.…
Better late than never: Spain transposes Directives on copyright and related rights
By Ana Sanchez
Although most of the amendments introduced in the field of intellectual property (Book Four of the Royal Decree-Law) came into force on 4 November, the legal text must be immediately submitted to the Spanish Congress for its debate and voting.…