Bird & Bird LLP

Bird & Bird in an international law firm that is well-known for its strategic focus on industries being disrupted by technology. While we do not practice US law, we have unrivalled expertise in advising on matters ranging from smaller innovative projects to some of the largest, most complex and ground-breaking transactions and disputes of recent years in Europe, the Middle East, and Asia.

We're excited to share insights from our lawyers working at the forefront of legal developments in the technology and media sectors. With our Digital Business blog, our aim is to bring you insightful content about how the law can affect your digital business, or the expansion of your physical business into the digital realm. Or, take a look at our Media Writes blog where our media & sports specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports.

Bird & Bird LLP Blogs

Latest from Bird & Bird LLP

The UK government’s Online Harms White Paper, published in April 2019, outlined a regulatory framework aimed at tackling illegal and harmful content disseminated online. A public consultation in response to the White Paper ran from April until June 2019 and feedback was obtained from a variety of stakeholders likely to be affected by the regime. The government’s final response to the consultation was published in December last year in which it set out the scope…
In this second interim report the ACCC found that: App developers need fair and reasonable terms when dealing with app stores and better processes for the approval of apps to help address the consequences of Google and Apple’s power in the app market; and Apple’s App Store and Google’s Play Store have significant market power in the distribution of mobile apps in Australia (both comprising approximately 50% of the Australian market), and measures are needed…
Recent months have seen a veritable flurry of legislative, regulatory and soft law initiatives and proposals. The measures often tackle similar sectors – all things digital often being in the eye of the storm – and contain seemingly similar measures. Below we briefly answer some of the questions we regularly receive, by putting the main elements of the most important recent initiatives together… so you don’t have to! Will the EU tackle foreign industrial champions…
Bird & Bird has contributed to a new report on the EU Platform to Business Regulation recently published by the Digital Future Society, a non-profit transnational initiative aiming to engage stakeholders to understand how technologies can facilitate a more inclusive and equitable society. The report entitled: “Platform-to-Business regulation: Maximising the opportunities the P2B regulation offers SMEs and platforms in Spain and Abroad” was prepared in conjunction with the Spanish Ministry for Economic Affairs…
As a vital system in modern society, energy infrastructure is a prime target for adversaries and represents a critical vulnerability deserving of special attention. Energy infrastructure and supply chain often feature prominently as targets to be disrupted or defended in a military campaign, or as a priority for restoration in disaster relief. During times of economic growth, there is constant work to, at the minimum, build up and maintain infrastructure, and where possible innovate and…
In recent years, the developing digital age has completely modified the approach of enterprises to how they operate business. Globalisation and the ability to reach consumers through digital platforms has, indeed, changed the way that enterprises are carrying out their business activity.  As a result, tax authorities acknowledge that the current rules for taxing multinational enterprise with a high scale of digitalisation is obsolete and have instead focused on introducing new principles to ensure that…
The UK communications regulator, Ofcom published on 18 March 2021 its final decision in the Wholesale Fixed Telecoms Market Review (“WFTMR”). This sets out the regulatory landscape covering residential and business connectivity (copper, superfast broadband and fibre), as well as leased lines and mobile backhaul connectivity. It also covers access to Openreach’s ducts and poles necessary to support fibre investment for the period to 2026, in line with the UK’s Government drive to have more…
The aim of the Code is to ensure the authenticity of commercial communications, meaning that the existence of an advertisement must be made transparent and obvious to the consumer. This was not properly enforced on the Instagram posts referred to above for two reasons. Firstly, because the use of inclusion of hashtags such as “#ad” and “#NameOfAdvertisedProduct” at the end of the posts, are considered insufficient under AUTOCONTROL standards. This is at least in part…
The Commission recently presented a vision for Europe’s digital transformation by 2030 which revolves around four main pillars: skills, government, infrastructure and business. These four areas are part of the EU Digital Compass which is designed to translate the Union’s digital ambitions for 2030 into concrete terms. The plan includes targets and key milestones, a joint governance structure including a traffic light monitoring system to identify successes and gaps, as well as multi-state projects combining…
In Brussels today, the European Commission unveiled a much-anticipated new rulebook on Artificial Intelligence. The Artificial Intelligence (AI) package, which comprises: a Proposal for a Regulation on a European approach for Artificial Intelligence; an updated Coordinated Plan with Member States; and a Proposal for a Regulation on machinery products. This first-ever set of rules on AI follows on from the AI Guidelines published by a High-Level Expert Group in 2019 and the…