Like many of my lawyer colleagues with college-aged students, I’ve been tracking the college admissions scandal with interest, particularly the involvement of Gordon Caplan , co-chair at Wilkie, Farr & Gallagher who paid $75,000 to bribe the proctor of an ACT exam to boost his daughter’s chances of admission to a top school.  Quite honestly, the only thing that surprises me about this scandal is that more lawyers weren’t involved.  After all, there are few…

So here are some more interesting marketing statistics: it can take as many as eight customer interactions (or touches) to get a face to face meeting with a potential customer and in fact, 80 percent of sales are made between the 6th and 12th customer touch.  As a lawyer, you may be wondering how this data is relevant when lawyers can’t call prospective clients by phone or knock on their doors. But here’s the…

In the increasingly crowded online space, solo and small firms can have difficulty being found. SEO and pay-per-click schemes are frequently pricey often lures clients focused only on cost or who were already declined by other law firms.  Blogging can increase visibility and attract a more educated breed of clients but creating enough content to gain traction can take months if not years. Setting up Facebook groups is promising but may not be worth the…

So, you found the courage to hang your shingle. Now it’s time to find your tribe – a group of like-minded, equally ambitious and innovative lawyers who want to make money, make precedent and make a difference.  Let us help you find your tribe. Through MyShingle, I’m teaming up with Seth Price of Price Benowitz to host a new kind of networking meet-up group where you can meet other lawyers who share your goals…

Today, we feature two Mom-Owned Law Firm Profiles where we celebrate mom lawyers who have chosen to own, not loan their talent.  First up is Michelle Cohen Levy owner of the Law Office of Michelle Cohen Levy PA in Fort Lauderdale Florida.  Although Michelle started her firm after three and a half years working as an associate at a large and small firm, ownership runs in her blood since both of her parents were professionals…

Our second Mom Owned Profile is Sierra Butler, owner of  Butler Elder Law, serving clients throughout Bradenton, Sarasota and Venice, Florida.  Sierra’s career has taken her from a clerkship and big law associate position in Boston, Massachusetts back to her home state of Florida where she worked for an elder law firm and a few months after making partner, launched her own practice. Sierra’s firm focuses on Medicaid/asset protection, special needs law and…