Mortgage marketing is changing minute by minute and the pressure for brokers is on. Check out these key predictions from leading mortgage experts so you can generate and convert more leads now and in the future.The mortgage business was never
Shape Blog & Resources, published by Shape Software, LLC, focuses on topics related to customer relationship management (CRM) and business management solutions tailored for industries such as mortgage lending, solar energy, insurance, education, and small business. The blog covers lead generation marketing strategies, CRM integration with loan origination systems, sales automation, and workflow optimization. It also discusses the use of artificial intelligence in sales and marketing, multi-channel communication tools, and data-driven performance tracking. The content aims to help businesses improve lead acquisition, client management, and operational efficiency through technology and automation.
2020 has been a historic year on many different fronts, but for lenders, a flurry of new borrowers due to the lowest interest rates in 50 years has caught many off-guard. With an astounding influx of clients, loan officers…
It’s getting harder to meet the expectations of modern borrowers. For starters, today’s mortgage customers want their loans to be processed much faster. For example, according to the Federal Reserve Bank of New York, the average loan processing time has decreased…
There are hundreds of mortgage CRMs on the market. And they all claim to be the best. But once you move past the sales pitch, you’ll quickly notice that there’s a whole lot more that goes into a robust mortgage…