Team names are chosen once, but live on forever. Gilberto Oliveiras looks at the consequences of naming a sports team and how it relates to modern branding.
Social Media | Lex Sportiva
Social Media | Lex Sportiva, published by Lex Sportiva, focuses on the intersection of sports law and digital media. The blog explores topics such as the legal implications of sports team branding, image rights of athletes, and the impact of social media on the sports industry. It addresses how modern technologies and platforms influence sports marketing, athlete representation, and fan engagement. The content covers commercial aspects of sports beyond the field, including intellectual property rights and digital presence of sports figures.
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Image Rights of Footballers
By Lex Sportiva
When we think about football, we’ve come a long way from English villages kicking a pigs bladder between them. Football has become a commercial product, extending far beyond the pitch. For example: Cristiano Ronaldo is the most followed Instagram user…
Social Media in Sports
By Lex Sportiva
Social media and new technologies have taken the world by storm in the last decade. It is now impossible to imagine an industry that has not been directly impacted by this phenomenon, including sports. Since the rise of social media,…