If you are a lawyer, how many times have you been surprised by the loss of a client that you thought was happy with what you delivered? When this happened, did you challenge the assumptions you had about how great
Social Media Marketing for Law Firms
Social Media Marketing for Law Firms, published by Eria Odhuba, focuses on strategies and insights for legal professionals to effectively market their services and develop business. The blog covers topics such as client feedback mechanisms to enhance service value, the importance of prioritizing marketing and business development within law firms, and the challenges law firms face in integrating marketing roles into traditional partnership structures. It emphasizes systematic marketing approaches, relationship management, and the use of both online and offline communication channels to attract and retain clients. The content addresses practical issues like client retention, competitive positioning, and aligning marketing efforts with firm-wide goals.
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Latest from Social Media Marketing for Law Firms
Why Law Firm Partners Need To Stop Pushing Marketing & Business Development Down Their Priority Lists
If you follow some of the law firm-focused discussion groups on LinkedIn, you’ll inevitably read some that moan about the low priority given to marketing and business development in many law firms.
I have mentioned before that one of the…
Why Law Firms Need To Create Different Offers For Evolving Buyer Cycles
One of the problems you may face as a lawyer is getting prospects to eliminate all other options available and select you to provide the legal services they are looking for.
Given this pressure, you may be tempted to try…
Why Law Firm Content Marketing In 2013 Has To Be Personal And Contextual
Law firms that want to differentiate themselves in the minds of prospects and be seen as leaders realise the need to have a steady stream of good quality content that people are actively looking for.
Content marketing, when done right,…
Why Law Firm Marketing Has To Make A Measurable Impact On Revenue In 2013
Many law firms have confused lead generation with increasing awareness. The second is easy to do, hence more lawyers have gone down this route.
The problem is that it does not necessarily mean you actually get more leads, increase your…
Why Inbound Marketing Is More Of A Priority For Law Firms In 2013
In previous posts, I have mentioned the need to automate marketing and communications as part of a law firm’s lead generation strategy, primarily because it is a better option than doing nothing or marketing in a very sporadic manner.
For…
Why Everything Lawyers Do Is Marketing
marketing [mahr-ki-ting]
noun
…
4 Steps Lawyers Should Take To Package Their Legal Services More Effectively
A recent article in the Law Society Gazette highlights a key problem many lawyers face when trying to market their services and identify hot prospects – how to package their legal services and promises.
I have mentioned the need to…
7 Mistakes Lawyers Must Avoid Making Before Doing Any Web Marketing To Attract More Clients
If you are a lawyer who wonders why all the web marketing efforts you have made did not get you the clients you wanted, I want you to think back and reflect on the mistakes you may have made and…
What Lawyers Ought To Know About The Use Of Technology For Competitive Advantage
Is technology leading to a dumbing down of the legal profession?
Not, but it will act as an enabler and help technology-savvy firms differentiate themselves from the laggards. This is because technology, if properly used, can help lawyers become more…