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When starting a new business or launching a new product, selecting the right name is crucial. However, before you invest time and resources into branding, you should consider conducting a trademark search. But is it necessary? Let’s explore why a

When it comes to trademarks, not all marks are created equal. While some trademarks are inherently distinctive and easily protectable, others face challenges during the registration process. One of the most common hurdles involves marks that are deemed “merely descriptive.”

A suggestive trademark is a mark that hints or implies something about the goods/services sold under the mark without explicitly stating them. Put differently, these marks allow consumers to use their imagination to make a leap from the mark to

Warhol’s use of Prince’s photo (taken by Lynn Goldsmith) was not entitled to fair use. In a David versus Goliath battle, the Supreme Court issued a landmark ruling against Andy Warhol’s Foundation last week.

SCOTUS: No “Fair Use” Defense in