When starting a new business or launching a new product, selecting the right name is crucial. However, before you invest time and resources into branding, you should consider conducting a trademark search. But is it necessary? Let’s explore why a
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8 Reasons Why Your Construction Company Should Get a Trademark
In today’s fast-paced construction industry, standing out from the competition is more important than ever. With numerous companies offering similar services in crowded markets, the key to success often lies in building a strong, recognizable brand. One of the best
Benefits of a Trademark Attorney
What are the benefits of a trademark attorney? Securing a trademark is a critical step in building and protecting your brand. While it may seem straightforward, the process can be surprisingly complex. That’s where a trademark attorney comes in. These
Merely Descriptive Trademark — Comprehensive Guide
When it comes to trademarks, not all marks are created equal. While some trademarks are inherently distinctive and easily protectable, others face challenges during the registration process. One of the most common hurdles involves marks that are deemed “merely descriptive.”
Suggestive Trademarks – an Explainer
A suggestive trademark is a mark that hints or implies something about the goods/services sold under the mark without explicitly stating them. Put differently, these marks allow consumers to use their imagination to make a leap from the mark to
Supreme Court Holds No First Amendment Issue With Name Consent – Vidal v. Elster (2024)
Today, the Supreme Court unanimously provided an opinion on a First Amendment and trademark matter finding that The Lanham Act’s “names clause” that “[c]onsists of or comprises a name . . . identifying a particular living individual except by
What is a Notice of Allowance (Trademark)?
A Notice of Allowance is a document from the USPTO informing you that you can file a Statement of Use and/or Extension of Time within 6 months from the date of issuance. The USPTO will send the Notice of Allowance
How Long Does It Take to Get a Trademark in 2024
In 2024, the trademark process timeline to registration can take between twelve to eighteen months at the United States Patent and Trademark Office (“USPTO”). The average time can be found at the USPTO processing time site–as of writing it
Easy Guide — How to Use New TESS to do “Advanced Searches” in “Expert” Mode
The New TESS Search website looks a bit different!
On November 30, 2023, the United States Patent and Trademark Office (“USPTO”) officially retires their clunky, 90s-era Trademark Electronic Search System (the “Old TESS”). They just rolled out a new TESS
No Fair Use for Warhol Prince Photo
Warhol’s use of Prince’s photo (taken by Lynn Goldsmith) was not entitled to fair use. In a David versus Goliath battle, the Supreme Court issued a landmark ruling against Andy Warhol’s Foundation last week.
SCOTUS: No “Fair Use” Defense in