Scorched! What Happens to a Brand When a Spokesperson Does the Unthinkable? (Part II)
As my partner, Kathleen Petrich, mentioned in her recent post, Subway took quick action to distance itself from Jared Fogle upon learning of the investigation into his alleged involvement with child pornography. Subway’s actions included removing reference of Jared from its website and from the thousands of Subway restaurants. But how can Subway do that when it does not actually own thousands of those Subway locations?Subway is a franchise system. The majority of…