Topic
advertising standards
112 published works
Blog of Digital Law and New Technologies
Advertising and influencers: most common mistakes
The role of the influencer has become a key ally for brands, but also a frequent source of legal and reputational risk. The boom of collaborations on social media has…
frESH
Advertising Standards Authority (ASA) Publishes Guidance on Advertising of Less Healthy Food and Drink Products
By Nicola Smith, Francesca Puttock, Abigail Harcombe
The highly anticipated ASA guidance on the advertising of less healthy food and drink products (Guidance) was published on 5 December 2025. This follows the ASA’s autumn 2025 consultation on…
All About Advertising Law
FTC Commissioner Mark Meador Highlights Consumer Protection Priorities at NAD Conference
FTC Commissioner Mark Meador spoke at the National Advertising Division’s Annual Conference this week in Washington and provided some insight into his views on advertising and consumer protection. Meador began…
Italy Intellectual Property Blog
Recenti provvedimenti degli organi dell’Istituto di Autodisciplina Pubblicitaria in tema di prodotti cosmetici e integratori alimentari
Introduzione Dall’analisi dei provvedimenti assunti nel 2024 dagli organi dell’Istituto di Autodisciplina Pubblicitaria notiamo una preponderanza di ingiunzioni e provvedimenti basati sulla violazione degli articoli 23 e 23bis del Codice…
Above the Fold
FTC Issues Rule to Combat Fake Reviews and Testimonials in Advertising
By Paul Fling
Have you ever read a testimonial in an advertisement or the reviews on a product page and wondered if they were coming real customers? After a recent rule issued by…
Sports Shorts
Timely reminder from the ASA to avoid falling foul of advertising codes during UEFA Euro 2024
By Mike Llewellyn, Sophie Pritchard
As we’re gearing up for an exciting summer of sport, the attention of many football fans will be drawn to the kick-off of the UEFA Euro 2024 Football Championships in…
MediaWrites
Rulings on the ‘strong appeal test’ for gambling ads featuring TV personalities.
MediaWrites has previously reported on ASA rulings in relation to sporting personalities and the strong appeal test. We have previously reported on other ASA rulings, including the BetUK radio advert…
MediaWrites
ASA Checklist: Euro 2024
Regulatory context The ASA codes consist of: the broadcast code (BCAP Code), which applies to advertising via broadcast media i.e. radio and TV; and the non-broadcast code (CAP Code), which…
All About Advertising Law
In “Made in America” Case NAD Finds That Advertisers Should Not Rely on Disclosures to Cure a False or Misleading Claim
By Shahin O. Rothermel, Richard Starr, Glen Hisani
The National Advertising Division of BBB National Programs (NAD) recommended last month that Stihl Incorporated USA (Stihl), a manufacturer of equipment and tools, discontinue or modify its unqualified "Made in…
Global IP & Technology Law Blog
Navigating the Regulatory Maze: Understanding the ASA Ruling re. Supreme CBD
By Carlton Daniel, Sera Kaplan
Clear disclosure of an ad is of paramount importance in the advertising world, and we have discussed this previously in our blogs here and here. In the ever-evolving landscape of…