Topic
Advertising
1,342 published works
Alcohol & Food Law
AI-Generated Images in Alcohol Advertising: What Alcohol Brands Need to Know
Artificial intelligence is rapidly changing the way brands create marketing content. For alcohol beverage companies, AI tools can make it easier to generate everything from social media graphics and lifestyle…
BakerHostetler
Six in Six Webinar Series: When Consumers Want the Copy: Brand Protection Strategies in the Age of Dupes
From viral lookalikes to intentional knockoffs, “dupe culture” is reshaping how brands protect and enforce their intellectual property. This webinar will explore the legal and practical challenges posed by product imitators, including…
Inside Privacy
New AI Transparency Requirements Enacted for Advertisers and Deployers
By Jayne Ponder, Laura Kim, Irene Kim
State legislatures have passed new laws focused on disclosing the use of AI in advertisements or depictions of individuals. On September 16, California Governor Gavin Newsom signed SB 1050, a…
Consumer Financial Services Law Monitor
Bait, Switch, and the Fine Print in Between: The FTC Releases Its Long-Awaited Price Advertising FAQs
By Brooke Conkle, Chris Capurso
In this episode of Moving the Metal: The Auto Finance Podcast, hosts Brooke Conkle and Chris Capurso break down the FTC's newly released 14-question FAQ guide on auto price advertising…
VIP Marketing Blogs
ChatGPT Ads vs. Google Ads for Law Firms
By ericericelliott-com-eric-elliott
ChatGPT Ads vs. Google Ads for Law Firms: Which Works Better? For years, Google Ads has been a leading way for law firms to reach people searching for legal help.…
HLC - All Publications
FTC considers new obligations for platforms that carry and optimize impersonation ads
By Cadwalader Wickersham & Taft
The Federal Trade Commission (“FTC” or “Commission”) is considering whether search engines, social-media services, online marketplaces, app stores, and other digital platforms should be liable when their advertising or listing…
All About Advertising Law
$225 Million Amway Settlement Targets MLM Earnings and Recruiting Claims
By Leonard L. Gordon, Eden Caliendo, Michaela Bevan
Last month, the Federal Trade Commission (FTC) and the Washington state attorney general announced a settlement under which Amway Corporation, a multilevel marketing (MLM) company, and affiliated recruiting companies World…
Consumer Protection Insights
FTC Asks Whether Platform Ad Tools Fuel Impersonation Scams
By Timothy A. Butler, Matthew White, Cody B. Davis
The FTC has issued an Advance Notice of Proposed Rulemaking examining whether digital platforms should bear greater responsibility for preventing ads that impersonate businesses or government agencies.
The IP Law Blog
The Briefing: Fake Actors, Real Rules: California Takes on AI Ads
https://youtu.be/jeIp_s750kU The spokesperson looks real, but what if no human ever existed? In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler break down SB 1050,…
Olshan Advertising Law Blog
California Enacts AI Advertising Disclosure Requirement
Over the last few years, the rapid expansion in the way that artificial intelligence has been used has opened a world of creative possibilities. In the area of advertising, recent…