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Topic

Authenticity

42 published works

  1. Real Lawyers Have Blogs

    Blogging as expert? Best to be honest.

    By Kevin O'Keefe

    Darren Rowse has a nice post for those blogging as experts. That's certainly the case for lawyers and other professional service firms. I'm in complete agreement with Darren that you…

  2. Real Lawyers Have Blogs

    Law firm blogs need to be more than standard PR speak

    By Kevin O'Keefe

    Amy Joyce of the Washington Post wrote an excellent piece on why corporate and CEO blogs can't just be more of the same marketing and PR speak we see on…