Topic
Blog Strategy
9 published works
Construction Law Blog: Nuts & Bolts
Setting your site goals and measuring your success
When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing…
SimplyHR
Figuring out your blog’s focus
Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content…
Construction Law Blog: Nuts & Bolts
Figuring out your blog’s focus
Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content…
Business Risk Management Blog
Figuring out your blog’s focus
Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content…
Real Lawyers Have Blogs
Blogs come and go at The New York Times — and at some law firms
As reported by Poynters' Andrew Beaujon (@abeaujon) The New York Times announced last week that half of their blogs will be eliminated or merge into other blogs. Why? We're just…
LawSites
More on Whether to Scrap my Blog
My musings and those of Venkat Balasubramani over whether to shut down our blogs and start afresh with new ones garnered some attention from other legal bloggers, among them Bruce…
Real Lawyers Have Blogs
Law firms’ needed employees : New media and blog strategists
Major companies such as Kraft Foods Inc. and Procter & Gamble Co. not only listen closely to what people are saying on the Web, but also actively engage in Web…
Real Lawyers Have Blogs
What’s right amount of corporate blogging?
Blog marketing consultant, Josh Hallet, has a nice post discussing blogs in a corporate setting. Who should be blogging on behalf of the company? How many blogs? How much time?…
Real Lawyers Have Blogs
Be not like other bloggers
Seth Godin, referencing an interview with Hugh Macleod, has some advice for increasing blog traffic. It's so easy for a blogger to try to be like other bloggers, merely because…