Topic
Brand Development
8 published works
Sports Agent Blog
Indiana Fever Guard Erica Wheeler Signs Marketing Agreement With Distinction Agency
By Brad Spain
The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica…
DuetsBlog
Change Your Name Part 2
– Mark Prus, Principal, NameFlash Last year I wrote a “Change Your Name Already” blog post about Overstock.com on DuetsBlog which described the painful way that Overstock.com was trying to communicate that…
Zen and the Art of Legal Networking
Differentiation Builds Unique Relationships with Your Clients
A few years ago while traveling, I had the opportunity to read an article about how private labels in grocery stores were gaining traction against national brands. While the article…
The Brand Protection Blog
‘Apples, Beatles and four decades of litigation’ – Cautionary tales for start-ups settling on a new brand name
By Georgina Hey (AU), Isobel Taylor (AU)
Apple: the world’s most successful company, with an estimated worth of three-quarters of a trillion dollars. It’s no wonder that would-be tech entrepreneurs around the world are sitting around in…
DuetsBlog
The End of Bland Names?
-Mark Prus, Principal, NameFlash Name Development Publicis Groupe, the holding company of worldwide marketing agencies, has been restructuring over the past year. In March they announced a major restructuring of…
DuetsBlog
The Big D
- Mark Prus, Principal, NameFlash No, I’m not talking about Dallas. Nor am I referring to the hip hop rap MC of the same name. I’m talking about Differentiation. If…
DuetsBlog
Does Opinion Predict Behavior?
— David Canaan, Laurel Group, Brand Development Advisors Early in my graphic design career I watched my first focus group as twelve strangers evaluated three logo candidates for a popular…
AdLaw By Request®
How Social Media is Being Used to Grow and Develop Brands in the 21st Century
By Adam Snukal
Advertising Women of New York and The Wall Street Journal are pleased to present: “HOW SOCIAL MEDIA IS BEING USED TO GROW AND DEVELOP BRANDS IN THE 21ST CENTURY” The Panel…