Topic
Brand Management
711 published works
Garrigues | Intellectual Property Blog
Rebranding: how to change brand identity without jeopardizing trademark protection
By Garrigues
Rebranding enables the name, visual identity, positioning or message of a trademark to be redefined in order to maintain consumer interest and loyalty, gain an edge over competitors or reach…
Jaffe Blog
Branding and Beaver Nuggets: When Trademark Protection Collides with PR Concerns
What happens when the legally appropriate decision to protect a trademark creates a communications problem for the very brand you are trying to protect? That is the question facing everyone’s…
Whitman Legal Solutions Blog
Dolly Parton – a Role Model for Artists and Businesses Alike
Dolly Parton’s rise from rural poverty in Pigeon Forge, Tennessee, to global superstardom is a story of grit and talent. Parton achieved this success not only through talent as a…
VIP Marketing Blogs
The Silent Brand Killer: Video That Doesn't Sound Like You
By ericericelliott-com-eric-elliott
A potential client lands on your website. They read your bio, skim a blog post, check your reviews. By the time they are done, they have a feel for who…
Traverse Legal Expert Articles
How Much to Trademark a Logo in the U.S.: Filing Fees and Hidden Costs
By Brian Hall
How much it costs to trademark a logo in the U.S. depends on filing fees, class count, and whether you use an attorney. The USPTO base application filing fee is $350 per class if the application…
VIP Marketing Blogs
9 Branding Signals That Win Injury Clients
By ericericelliott-com-eric-elliott
Two firms in your market have nearly identical results pages. Same case types, same settlement ranges, similar years in practice. One signs three times the cases.The difference isn't legal. It…
LEX Reception Blog
Your Brand Is Already Talking. The Question Is What It’s Saying.
I recently joined Steve Fretzin on the Be That Lawyer podcast to talk about marketing, branding, and client intake for law firms. Having worked in marketing for 20 years, it’s...…
Rincker Law Blog
Trademark Protection for Farms, Food Businesses, and Agricultural Brands
By Dimple Dang
Trademark Protection for Farms, Food Businesses, and Agricultural Brands should be considered before a business invests heavily in packaging, signs, websites, merchandise, or advertising. A farm may spend years building…
The IP Law Blog
The Briefing: Pepperdine’s Trademark Claim Against Netflix in “Running Point” Case Goes Under For Good
https://youtu.be/IwQ9tTPQuKA Pepperdine has used the “Waves” name for its athletic teams since 1937. Netflix’s Running Point also features a fictional basketball team called the Waves. In this episode of The…
Alcohol & Food Law
How to Select the Right Distributor for Your Alcohol Beverage Brand — Part 2
This article is the second in our series on selecting a distributor for your alcohol beverage product. In Part 1, we covered foundational considerations such as size, geographic scope, and…