Topic
consumer behavior
86 published works
The Trademark Blog
Your Brain On Brands
Austrian website Monochrom (an art-technology-philosophy group) attempts to investigate branding power by asking consumers to draw famous logos from memory.
Land Use Prof Blog
Paradise at the suburban mall
It was a typically beautiful spring Saturday in Florida yesterday: highs near 80, azure skies, light breezes swaying the palm trees. Oddly enough, I ended up briefly visiting the…
ContractsProf Blog
New Study on Consumer Rationality
Cognitive psychology in decision-making is playing an increasing role in contract scholarship. As both parents and beer marketers can readily attest, people do not always act rationally. But they don't…
ContractsProf Blog
Shopping and Contract Theory
'Tis the season for . . . shopping. The malls and the superstores are full of customers looking for that special gift at that perfect price. What does the act…
Real Lawyers Have Blogs
BBC : Blogs rival other media as sources of trustworthy information about products and services
An article on BBC news yesterday has some shocking info from a survey on the power of blogs in influencing people's buying habits. Quoting the BBC, "The survey suggests that…
The Trademark Blog
Anti-Brand Article
BrandChannel on the Anti-Globalization/Anti-Brand movement.