Topic
Content marketing
827 published works
Law Firm Editorial Service Blog
Your timesheet is hiding four patterns that are potential topics for your thought leadership
Seeking inspiration for topics to cover in your thought leadership content? Look no further than your time entries. Attorneys and other professional services providers who struggle to consistently produce thought…
Real Lawyers Have Blogs
How StubHub’s Claude Integration Hints at the Next Evolution in Legal Publishing and Content Marketing
How much longer are we going to see content marketing primarily accessed from law firm websites? Those of you following along as to the implications of AI on existing business…
Real Lawyers Have Blogs
Twitter (“X”) doesn’t have a limit of 280 characters anymore
Twitter (“X”) doesn’t have a limit of 280 characters anymore for premium users - and that seems to include most of the users I’m learning from and engaging. As you…
The Social Media Butterfly
What to Post on Social Media in September: Content Ideas You Can Use All Month
September always feels like a reset to me. Summer is winding down, people are back from vacation and suddenly calendars are filling up again with conferences, events, client meetings, speaking…
Grow Law
Legal Marketing Statistics: What You Should Track in 2026
By Sasha Berson
Your law firm's website is one of the first stops potential clients make, and ensuring you make a good impression is essential. But before you can make a good impression,…
Law Firm Editorial Service Blog
LinkedIn post, blog post, or article? Three questions to help you make the right choice every time
Pair the substance of your thought leadership with the right format to maximize its reach and resonance. It’s 11:30 a.m., and you’ve been hit by a moment of inspiration. You…
Real Lawyers Have Blogs
Why do People Care if Claude Puts Watermarks On Text it Wrote?
Claude and OpenAI have let know they’ll be adding watermarks to its copy so as to comply with EU laws. Reading the net, I see people complaining, some raising concerns…
The Social Media Butterfly
Why a LinkedIn Newsletter Should Be Part of Your LinkedIn Strategy
LinkedIn newsletters are one of the features I recommend all the time, and they’re also one of the features people ask me about the most. Should I start one? What…
Legal Marketing Blog
The Law of Diminishing Returns in Legal Marketing
By John Hinson
It's easy to believe that if a little marketing works, more marketing must work even better. More blog posts. More Google Ads. More social media. More sponsorships. Sometimes that's true—for…
Legal Marketing Blog
Why Attorneys Should Stop Worrying About AI Detection Scores
By John Hinson
It's becoming a familiar routine. An attorney writes a blog post, runs it through an AI detector, and sees a score claiming the content is "92% AI-generated." Panic sets in.…