Topic
Email marketing
246 published works
The Social Media Butterfly
How to Use a LinkedIn Newsletter to Grow Your Email List
A LinkedIn newsletter gives you a place to publish useful content and stay visible with people who are interested in your work. If you’re already writing articles, client alerts or…
On The Map
Email Marketing for Law Firms: How to Build Client Relationships That Convert
Email Marketing for Law Firms: How to Build Client Relationships That Convert Most law firms pour their marketing budget into SEO, paid ads, and social media — then completely ignore…
Inside Consumer Protection
Washington Anti-Spam Law Decision Addresses Article III Standing in CEMA Cases
A federal court recently addressed whether plaintiffs alleging misleading commercial email practices in violation of Washington’s Commercial Electronic Mail Act (“CEMA”) have Article III standing to pursue claims. The ruling…
Data Privacy + Cybersecurity Insider
No Easy Walkaway: Skechers Must Face Email Marketing Claims
By Roma Patel
The latest ruling in Liss v. Skechers USA Inc., No. 3:25-CV-05861-DGE, 2026 WL 1392327 (W.D. Wash. May 19, 2026), keeps alive a proposed Washington class action challenging promotional email subject…
All About Advertising Law
Inside the Ad Law Tool Kit: Email Marketing
By Ellen T. Berge, Ari N. Rothman, Shahin O. Rothermel
Join us as we offer a sneak peek into select chapters from the newly released 14th edition of Venable’s Advertising Law Tool Kit, which helps marketing teams navigate their organization’s…
Inside Privacy
CNIL Publishes Recommendation on Email Tracking Pixels
By Alix Bertrand, Kristof Van Quathem
Inside Privacy
District Courts Appear Skeptical of CAN‑SPAM Preemption and Constitutional Challenges to CEMA
The Washington Supreme Court’s decision in Brown v. Old Navy LLC, 4 Wash.3d 580 (2025) has sparked a wave of putative class actions under Washington’s Commercial Electronic Mail Act (“CEMA”),…
Legal Marketing Blog
Why You Should Start a Monthly Email, Even with 20 Subscribers
By John Hinson
Most lawyers hesitate to start a newsletter for the same reason: the list is too small. Twenty subscribers doesn’t feel impressive. It might even feel a little embarrassing. When people…
Inside Class Actions
Recent Class Actions Under State Anti-Spam Laws Target Retail Email Marketing Practices and Raise Questions about CAN-SPAM Act Preemption
By Laura Kim, Jehan Patterson, Irene Kim
A Washington State Supreme Court decision last spring that construed that state’s Commercial Electronic Mail Act (“CEMA”) to broadly prohibit any misleading information in retailers’ email subject lines has opened…
Inside Privacy
Recent Class Actions Under State Anti-Spam Laws Target Retail Email Marketing Practices and Raise Questions about CAN-SPAM Act Preemption
By Laura Kim, Jehan Patterson, Irene Kim
A Washington State Supreme Court decision last spring that construed that state’s Commercial Electronic Mail Act (“CEMA”) to broadly prohibit any misleading information in retailers’ email subject lines has opened…