Topic
Lead Generation
323 published works
Grow Law
Top Legal Directories: 22 Best Lawyer Directories for 2026
By Sasha Berson
Online directories remain one way for law firms to reach prospective clients, strengthen local citations, and build visibility alongside search, referrals, and paid media. Therefore, if you're not leveraging free…
Grow Law
Family Law Lead Generation Strategies That Drive Divorce and Custody Clients
By Sasha Berson
If your family law firm isn’t getting a steady flow of divorce and custody cases, it’s not because people aren’t searching - it’s because they can’t find you. Many prospective…
Legal Futures Blog
How easy is it really for clients to instruct your law firm?
By Legal Futures Associate Perfect PortalAs client expectations continue to evolve, law firms are facing growing pressure to make the journey from initial enquiry to onboarding faster, clearer, and easier to navigate. While much…
Bright Law Blog
Digital lead generation review
The Australian Competition and Consumer Commission (ACCC) has published a report Unsolicited selling and lead generation which recommends that digital lead generation be explicitly captured within the rules governing unsolicited…
Grow Law
The 30 Best Employment Law Website Designs: Best Practices and Standout Examples
By Sasha Berson
A law firm website can support client acquisition by combining useful information, trust signals, and clear contact paths. This means if you don't have a website, or if it looks…
Grow Law
Call Tracking and SEO for Law Firms: How to Measure Phone Leads Without Breaking Local Rankings
By Sasha Berson
Call tracking for law firms is one of those tools that nearly every firm needs and almost no firm sets up correctly the first time. Done right, it tells you…
VIP Marketing Blogs
Personal Injury Lead Costs: What Law Firms Should Expect
By ericericelliott-com-eric-elliott
One of the first questions nearly every personal injury law firm asks before investing in a growth strategy is straightforward:
Legal Marketing Blog
More Traffic Won’t Fix a Broken Funnel
By John Hinson
When marketing results disappoint, the first reaction is often the same: "We need more traffic." More website visitors. More ad clicks. More impressions. More people finding the business online. Traffic…
Legal Marketing Blog
Community Sponsorships That Actually Generate Leads
By John Hinson
Many lawyers have sponsored something at some point. A youth sports team. A charity golf tournament. A local festival. A nonprofit fundraiser. The check gets written. The logo gets displayed.…
Legal Marketing Blog
The Hidden Economics of Bad Intake on Paid Campaigns
By John Hinson
A law firm spends $5,000 per month on Google Ads. The website is performing well. Calls are coming in. Contact forms are being submitted. The marketing agency reports that lead…