Topic
Lead Generation
323 published works
Legal Marketing Blog
How Law Firms Can Earn Citations in AI-Generated Answers
By John Hinson
A growing number of potential clients are no longer starting with Google the way they used to. They’re asking AI tools direct questions instead. Things like: “Do I need a…
Olshan Advertising Law Blog
DOJ and Illinois AG Target Alleged “Fake Local” Lead Generation Scheme in Home Services Industry
DOJ and Illinois AG Target Alleged “Fake Local” Lead Generation Scheme in Home Services IndustryThe U.S. Department of Justice and the Illinois Attorney General recently filed a sweeping federal lawsuit…
Grow Law
Law Firm UX Design: Best Practices for Websites That Turn Visitors Into Clients
By Sasha Berson
Law firm UX design — user experience design — is the architecture of how a prospect moves from landing on your website to picking up the phone and calling.Most law…
Grow Law
Small Law Firm Marketing: A Practical Guide to Growing Your Practice
By Sasha Berson
Small law firm marketing is not a scaled-down version of what BigLaw does — it's a different discipline with different constraints and different levers.This guide covers the channels, strategies, and…
VIP Marketing Blogs
Live Chat for Law Firms: Get More Cases
By Eric Elliot
If you look at most law firm websites, they all have the same goal: get the visitor to call.
Fretzin Blog
Should Law Firms Use Chatbots or Live Chat for Intake?
By Steve Fretzin & Ted DeBettencourt When I sat down with Ted DeBettencourt, co-founder of Juvo Leads, the conversation hit a nerve that a lot of law firms need to…
Legal Marketing Blog
What to Do When Your Cost Per Lead Keeps Rising
By John Hinson
You didn’t change anything. Same ads. Same audience. Same budget. But your cost per lead just went up—again. It’s frustrating, especially when marketing already feels like a guessing game. But…
Legal Marketing Blog
Where Your Leads Are Really Coming From (Hint: It’s Not Where You Think)
By John Hinson
If your intake form asks, “How did you hear about us?” and the answer is “Google,” there’s a good chance that’s not actually true. It’s not that people are lying.…
Clio Blog
Lead Generation Strategies for Mass Tort Law Firms: How to Scale Client Intake Effectively
What is mass tort lead generation? Unlike class actions, which bundle plaintiffs into a single lawsuit, mass torts require individual lawsuits for each claimant. That means firms need to identify…
Legal Marketing Blog
What to Do with Old Leads Who Ghosted You
By John Hinson
It’s been a few weeks—or months—since they filled out your contact form. Maybe they even booked a consultation. You followed up once or twice. Nothing. Now they’re just sitting there…