Topic
Lead Generation
323 published works
Lawyerist
No Lead Left Behind: How Answering Legal Powers Smarter Intake for Law Firms
By Sponsor
When you’re building a client base, every missed call could mean a lost opportunity. Answering Legal built its name on elite 24/7 phone answering. But in 2025 leads come from…
Legal Marketing Blog
Understanding the “Pre-Decision” Phase of Legal Buyers
By John Hinson
Some people call and hire you on the same day. Most don’t. Instead, they sit in the “pre-decision” phase. That’s the quiet stage where they’re thinking about their legal issue,…
Fretzin Blog
K’Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence
In this episode, Steve Fretzin and K’Lee Terrazas discuss: The importance of lead generation for building and sustaining a business Common blind spots lawyers face in marketing and business development…
Global Policy Watch
FTC Takes Aim at Online Lead Generator
In a new post on the Covington Inside Privacy blog, our colleagues provide an overview of the Federal Trade Commission’s (“FTC”) $45 million settlement with online lead generator MediaAlpha, Inc.…
Global Policy Watch
FTC Takes Aim at Online Lead Generator
By Laura Kim, Jehan Patterson, Alexandra Remick, Carter McCants
On August 7, 2025, the Federal Trade Commission (“FTC”) announced a $45 million settlement with online lead generator MediaAlpha, Inc. and its subsidiary QuoteLab, LLC (collectively, “MediaAlpha”), resolving allegations that…
Inside Privacy
FTC Takes Aim at Online Lead Generator
By Laura Kim, Jehan Patterson, Alexandra Remick, Carter McCants
On August 7, 2025, the Federal Trade Commission (“FTC”) announced a $45 million settlement with online lead generator MediaAlpha, Inc. and its subsidiary QuoteLab, LLC (collectively, “MediaAlpha”), resolving allegations that…
The Attorney Marketing Center
Following up with leads and inquiries
By David Ward
Wouldn’t it be great if you didn’t have to follow-up with prospective clients, if they found the answers to their questions and booked their own appointments? But they don’t, do…
On The Map
19 Personal Injury Lawyer Marketing Ideas
Personal injury law firms must master AI-powered marketing to thrive in 2025’s competitive $53.1 billion market. This comprehensive guide reveals how to leverage cutting-edge AI tools, data analytics, and automation…
Legal Marketing Blog
Lead Generation vs. Lead Nurturing: Know the Difference
By John Hinson
Most law firm owners want more leads. More calls, more form fills, more people reaching out. That makes sense. But leads by themselves don’t do anything. If you don’t have…
Lawmatics Blog
Why Most Law Firms Miss Easy Wins — And How to Fix It
Growth comes from converting the leads you're already paying to attract. Most firms generate more interest than they convert. A referral that didn’t get a reply. A form fill that…