Topic
Marketing
1,552 published works
VIP Marketing Blogs
Creating a Strategic Marketing Plan to Outthink Big Competitors
By Eric Elliot
The big competitors are here; how can smaller firms compete effectively without breaking the bank? Discover innovative strategies to outsmart your larger competitors and thrive in a competitive market.
Fretzin Blog
Dennis Meador: Winning at Marketing and Personal Branding Beyond the Billable Hour
In this episode, Steve Fretzin and Dennis Meador discuss: How lawyers can market themselves effectively in an increasingly competitive industry The role of personal branding in helping attorneys differentiate themselves…
Reinventing Professionals
The Benefits of Leveraging Artificial Intelligence in Public Relations and Marketing
By Ari Kaplan
I spoke with Amy Juers, the CEO of Edge Marketing, a marketing and PR agency serving the legal, accounting, and professional services industries. We discussed the benefits of leveraging artificial…
H & E Blog
Episode 297: The Weekly Marketing Meeting Tools
In this episode, Molly breaks down the essentials of weekly marketing meetings and how they drive law firm growth. She shares a proven blueprint for success, covering time chunking, strategic…
The Attorney Marketing Center
Maybe it’s time to put your marketing on a diet
By David Ward
Have you ever found marketing overwhelming? You don’t know what to do, what to change, and what else you add to improve your results? Of course you have. One way…
Competition chronicle
Navigating the Legal Complexities of Canadian-Origin Marketing Claims
By Tony Di Domenico, Musa Mansuar
Amid changing global trade policies and fresh off Canada’s thrilling Four Nations Cup hockey victory over the U.S., national pride is running high. As more Canadian consumers are demonstrating an…
Legal Marketing Blog
Push vs. Pull Marketing
By John Hinson
One of the greatest misconceptions about content marketing is that it is a tool for people who can’t afford to advertise. To show you how false this premise is, look…
The Attorney Marketing Center
You and only you
By David Ward
You’re not merely good at your job, you’re the best in your marketplace. That should be your mindset and marketing message. You’re the best lawyer for the job. The only…
The Social Media Butterfly
How Law Firms and Lawyers Can Get More Value From Their Article Placements
Getting an article published in an industry publication is a big accomplishment, but too often, law firms treat it as a one-and-done effort. The real value comes from what happens…
The Attorney Marketing Center
Wouldn’t you like to know?
By David Ward
Curiosity is one of the most powerful marketing strategies there is. Prospective clients want information about the law, their risks, potential costs, their options, and the best way to handle their…