Topic
Marketing
1,552 published works
The Attorney Marketing Center
Good enough is good enough
By David Ward
To do a good job for your clients, you don’t need to get amazing verdicts, write award-winning briefs, or win accolades for your oratory skills. You don’t need to be…
VIP Marketing Blogs
Marketing for Solo Lawyers: Essential Fixes You Need to Grow
By Eric Elliot
Solo attorneys have it tough. You run the practice, do the legal work, handle intake, manage deadlines, and try to grow your caseload. Marketing often ends up last on the…
Lawyer Meltdown
Making Time for Marketing
By Allison Johs
How much time do you have to spend on your marketing? In my last video, I talked about the importance of creating a marketing budget. But your marketing budget shouldn’t…
Fretzin Blog
Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity
In this episode, Steve Fretzin and Greg Eisenberg discuss: How law firm business models are quickly shifting due to tech and market forces Why branding and visibility are critical for…
Legal Marketing Blog
What Law Firms Should Know About Marketing During Economic Uncertainty
By John Hinson
Rising interest rates, inflation, job insecurity, and global instability have made a lot of consumers more cautious. People are holding off on big purchases, reevaluating priorities, and asking harder questions…
Fretzin Blog
Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
In this episode, Steve Fretzin and Lindsey Busfield discuss: The nuances and strategic use of SEO for law firm marketing The importance of selective client intake for long-term success Evaluating…
Legal Marketing Blog
How to Track ROI in Marketing Campaigns
By John Hinson
If you’re running ads, paying for SEO, or outsourcing social media—but not tracking what’s working—you’re flying blind. It doesn’t matter how good a marketing idea sounds if you don’t know…
Legal Marketing Blog
How to Attract Higher-Paying Clients to Your Law Firm
By John Hinson
Most law firms don’t have a problem getting clients. They have a problem getting the kind of clients that make the work worth it. If your calendar is full but…
The Attorney Marketing Center
Why your subscribers and followers aren’t hiring you (and how to fix it)
By David Ward
Okay, there are lots of reasons someone might not hire you, starting with “they don’t need your services yet/anymore,” all the way to “they haven’t heard from you in a…
The Social Media Butterfly
How to Market Yourself When You Have Downtime
It’s spring break season. That means some of your clients and colleagues are headed to the beach, skiing in the mountains, or simply unplugging for a few days. And while…