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Marketing

1,548 published works

  1. Real Lawyers Have Blogs

    Guy Alvarez Joins Us for Second Episode of Real Lawyers Podcast

    By Kevin O'Keefe

    After launching the Real Lawyers podcast last week with John Corey, we’re back for round two—this time with Guy Alvarez. Guy founded Good2bSocial, sold it and now leads Alvarez AI…

  2. Legal Marketing Blog

    How to Make All of Your Marketing Work Together

    By Marc Cerniglia

    People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you…

  3. The Attorney Marketing Center

    Prepare for the busy season before the busy season

    By David Ward

    Busy season? Do lawyers have busy seasons? Sure. It may not be a certain time of the year, but lawyers clearly have times when they have more work than other…

  4. The Attorney Marketing Center

    Don’t do any marketing until you do this

    By David Ward

    No matter what services you offer or marketing methods you use (or may want to), your first step is to identify your ideal client.   Not anyone who may need to…

  5. LEX Reception Blog

    How The Modern Firm Reduced Caller Drop-Off Rates by 50%

    By Brianna Quiroga

    As a website design and marketing agency dedicated to serving small law firms, The Modern Firm faced a significant issue with its automated phone tree system. Over half of incoming callers...…

  6. MeanPug Digital

    What Your Law Firm Needs to Know About Marketing Costs

    By Andrew Nasrinpay

    Ask any marketing agency and you’ll learn that when a law firm chooses “A” over “B,” the price tag is usually what seals the deal. Legal marketing costs money, and…

  7. Legal Marketing Blog

    Should You Hire an In-House Marketer or Use an Agency?

    By John Hinson

    Once your firm gets past the early hustle, the same question tends to pop up: should you hire someone in-house to handle your marketing, or should you outsource it to…

  8. The Attorney Marketing Center

    3 quick tips for improving (all of) your marketing

    By David Ward

    If you want to get more clients and increase your income, no matter what kind of marketing you do (or how much), there are 3 principles that will improve your…

  9. The Attorney Marketing Center

    Good enough is good enough 

    By David Ward

    To do a good job for your clients, you don’t need to get amazing verdicts, write award-winning briefs, or win accolades for your oratory skills. You don’t need to be…

  10. VIP Marketing Blogs

    Marketing for Solo Lawyers: Essential Fixes You Need to Grow

    By Eric Elliot

    Solo attorneys have it tough. You run the practice, do the legal work, handle intake, manage deadlines, and try to grow your caseload. Marketing often ends up last on the…