Topic
Marketing
1,548 published works
Legal Marketing Blog
The Minimum Viable Marketing Plan for Solo Lawyers
By John Hinson
Most solo lawyers know they need to do some marketing. But between billable hours, admin work, and trying to have a life, it’s easy for marketing to fall off the…
Harrington Communications Blog
Less Information, More Action
If you’d like to receive more content like this, join 5,000+ other lawyers and legal marketers who subscribe to my Legal Growth email newsletter here. "Much of life, and increasingly…
Lawmatics Blog
Deep Dive Recap: Measuring ROI: Tracking, Reporting, Optimizing
Firms spend serious time and money bringing in new leads, but when it comes to knowing which efforts actually drive revenue, the picture is often fuzzy. Without reliable source tracking…
Kirk Stange on Law
Are press releases an effective marketing strategy?
The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for…
The Attorney Marketing Center
I thought about you this morning
By David Ward
I just got back from my daily walk. I usually listen to podcasts when I walk, and today, I listened to the aptly named “Walking is Fitness” podcast, which provides…
Eric V. Holtzclaw
Is it Time for Visual Rebranding? 7 Signs That Point to Yes
Visual branding is like your business’s wardrobe. Every piece of “clothing” – your color palette, your typography, and even your logo – works together to communicate what you do, who…
The Attorney Marketing Center
Marketing for lazy lawyers
By David Ward
A little clickbait-y? Sorry. I know you’re not lazy. You’re busy and don’t have a lot of time for marketing. Or you’re just not into it like some lawyers. No…
Grow Law
SEO for Bankruptcy Lawyers: The Ultimate Guide to Grow Your Practice
By Sasha Berson
Let’s be real — when someone’s in debt, they’re not calling up a buddy for a referral. They turn to Google, desperate. That’s where bankruptcy lawyer SEO comes in.Referrals are…
The Attorney Marketing Center
Fake deadlines
By David Ward
You’ve heard me talk about the value of using “fear of loss” in your marketing and that it is usually more effective than speaking to a prospective client’s “desire for…
Eric V. Holtzclaw
From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work
In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore…