Topic
Marketing
1,548 published works
Real Lawyers Have Blogs
Amy Campbell: Intro to Weblogs for Law Firm Marketing
Here's a great intro to blogs article Amy Campbell, founder and principal of Infoworks wanted to share with my readers. Amy, a former magazine editor specializes in marketing and communications…
The Trademark Blog
Marketing Publication' View on Google
ClickZ, a marketing website, on Google's new trademark policy.
Real Lawyers Have Blogs
Blogs > legal, not personal stuff is key
A lawyer contacted me today about whether a lawyer's blog to be used for marketing should focus on the law or include information about the lawyer's personal life, like we…
The Trademark Blog
Today's Wall Street Journal
Today's Wall Street Journal is chock full of interesting bits. Page B1 has an article entitled "Kraft's Stale Strategy" discussing setbacks for Kraft in relying on line- or brand- extensions for…
Tom Mighell
Marketing on LPT
By Tom Mighell
The December issue of Law Practice Today is out, and this month the subject is marketing. As always, the articles are terrific; make sure you check out the Department articles on…
DennisKennedy.Blog
Measuring Web Marketing Efforts
Three free tools to help you quantify web marketing results.
Tom Mighell
Marketing your law practice through a weblog
By Tom Mighell
Ever since I got hooked on weblogs, I have commented on how useful a targeted, single-issue weblog would be for a lawyer or law firm's marketing. Amy Campbell agrees, in…
The Trademark Blog
Subtle Marketing Point
LegalWeek list of Top 50 US Firms by Fee Income, 2002.