Topic
Marketing
1,548 published works
Real Lawyers Have Blogs
Rise of business blogging : law firms must read this
Steve Rubel, publisher of Micropersuasion and a principal with the PR firm of CooperKatz & Company shared with us in the blog community the following article he wrote for the…
Real Lawyers Have Blogs
Hold email marketers accountable
With email marketing increasingly less effective, it's important for law firms to hold their email marketers accountable. This is especially true with news that email marketers are not doing proper…
Legal Marketing Blog
Marketing Budgets – Focus is More Important Than Size of Budget
By Tom Kane
It is more important to plan and focus on what marketing you are budgeting for. Quality is better than quantity. Tom Peters' recent comment on an article "Can't Buy Me…
Real Lawyers Have Blogs
Why advertising, marketing and PR pros should blog
Blogs are a cheap, convenient and enjoyable form of PR and marketing that should be part of every business plan in 2005, per Bob Cargill, senior creative director of Yellowfin…
Real Lawyers Have Blogs
Another marketing blog success story
Fredrik Wacka, a contributing writer at webpronews.com, wrote a nice piece on the marketing blog success of a security company and what the company has come to expect of its…
Real Lawyers Have Blogs
Most email marketers missing out on blog & RSS revolution
More than 68% of marketers are concerned about rising email inbox clutter, yet only 23% of the marketers read blogs via RSS Feed and more shockingly, few marketers can even…
Real Lawyers Have Blogs
Fortune Magazine: Blogs a business marketing force you can’t ignore
Blogs are a business' best chance to talk with new and old customers and an ideal way to send out information says Fortune Magazine in an excellent, though long, article…
Real Lawyers Have Blogs
American Marketing Association : blogs effective marketing strategy
The American Marketing Association (AMA) did not come right out and endorse blogs as an effective marketing tool but the AMA is now doing seminars entitled Blogs: Marketing Beyond the…
Real Lawyers Have Blogs
Lawyer blogs – money makers & money savers for law firms
The Ann Arbor News ran a nice piece this week on how blogs are both making and saving money for businesses - making money as a marketing tool and saving…
Real Lawyers Have Blogs
Companies not including blogs in marketing mix leaving money on the table
A legal marketing director from one of lexBlog's clients back East turned me onto a thought provoking article on blogs. B.L. Ochman, internet marketing conduit, and president of whatsnextonline.com published…