Topic
Marketing
1,548 published works
Legal Marketing Blog
Marketing Planning Webinar
By Tom Kane
I have always been a strong advocate of planning, if you want to succeed in developing clients. As I stated in an earlier post, paraphrasing from Alice in Wonderland, if…
Real Lawyers Have Blogs
List of Fortune 500 list of companies using blogs : clients of large firms
Jeremy Wright posted a list of Fortune 500 companies who are blogging externally and/or internally. Jeremy, one of the founders of Inside Blogging, a blog consulting company, suspects at least…
Real Lawyers Have Blogs
Blogs to become the ultimate marketing tool?
Online Media Daily reports that "Blogs -- once considered the domain of all that is not corporate--will soon be an indispensable marketing tool" according to mix of public relations, marketing,…
Legal Marketing Blog
Marketing Continues After Client Hires You
By Tom Kane
I can't help but recall the times I regretted a purchase. Was I too impulsive? Is it what I really need or want? And so forth. Reid Trautz recently posted…
Real Lawyers Have Blogs
Wall Street Journal : Blog as business marketing tool has arrived
If there you were looking for documentation that professional marketing blogs were an effective marketing tool, look no further than Monday's Wall Street Journal article Blogs Keep Internet Customers Coming…
Law Practice Tips
The Lawyer’s Business Card
By Jim Calloway
Lawyers give out lots of business cards. How long has it been since you last thought about redesigning or changing your business card? My essay The Lawyer's Business Card was…
Legal Marketing Blog
How Staff Can Help Market Your Firm
By Tom Kane
Most firms overlook the potential that exists within their staff to help with the firm's marketing efforts. Your non-legal staff can assist in marketing your firm by: *Reviewing rolodex to…
Legal Marketing Blog
Top 10 Marketing Tips: No. 10 – Be Active In Organization(s)
By Tom Kane
Over the years I have heard lawyers say that they belong to several organizations from business and trade to civic and cultural in nature, but that it is a waste…
Legal Marketing Blog
Inexpensive Marketing
By Tom Kane
Solo practitioner Carolyn Elefant had a post about marketing on the cheap. She talks about looking for networking opportunities that are free. She drew upon an article that appeared in…
Legal Marketing Blog
Make Non-Legal Staff Part of the Marketing Team
By Tom Kane
Too many firms exclude staff from the firm's marketing team. Not only does the staff know important people in the community and can bring in business directly, they have many…