Topic
Marketing
1,548 published works
Real Lawyers Have Blogs
Gawker shows possibilities of law firm sponsored blogs
Gawker Media was the subject of a feature story in today's New York Times. Gawker, founded by Nick Denton, is a network of 11 blogs, each written by a separate…
Legal Marketing Blog
Top 10 Marketing Tips: No. 1 – Visit Your Client
By Tom Kane
Now for the drum roll...... The single most effective marketing technique which leads to immediate business in the vast majority of cases is to visit your client at their place…
Real Lawyers Have Blogs
Blog sets lawyer apart from colleagues
Managing the Business of law with Richard Hall posted yesterday "There's More to Blogs than BLAWGS." For those involved in the business of law, not only are blogs are a…
Legal Marketing Blog
Top 10 Marketing Tips: No. 4 – Offer to Make Proposal
By Tom Kane
The idea involves looking for opportunities to demonstrate your expertise and land specific work. I am not referring to formal Request for Proposals (RFPs), although they obviously present opportunities as…
Legal Marketing Blog
Don’t Market Like a Monkey
By Tom Kane
My good friend John Jantsch (actually he doesn't know me from Adam, I just like his stuff) at Duct Tape Marketing advises marketers to Stop the Monkey Marketing which he…
Real Lawyers Have Blogs
Bill Gates : Most businesses will blog, PR & marketing executives must embrace
Bill Gates recently shared his views on blogs with Tony Perkins, Creator & Editor in Chief of AlwaysOn as well as Red Herring Magazine, during a private dinner at Gates…
Legal Marketing Blog
Marketing is About Making the Client Feel Good
By Tom Kane
Thanks to Doug Sundheim in a post on Fast Company's blog for the following quote: "They may forget what you said, but they will never forget how you made them…
Real Lawyers Have Blogs
Blogman (me) on podium with Steve Rubel : I’m not worthy
A leading Manhattan law firm has invited me back to New York City to speak along side Steve Rubel on the PR and marketing potential of blogs. Yes, that's Steve…
DennisKennedy.Blog
The Reverse Perfect Introduction
A useful marketing tip.
Legal Marketing Blog
Marketing Tips From Restaurant Business
By Tom Kane
Ed Poll in a recent post suggests that lawyers can learn a lesson from the restaurant business. He refers to an article that talks about how waiters and waitresses can…