Topic
Marketing
1,548 published works
Business and Commercial
Response to Comment: Does Good Marketing Eliminate The Need For Sales?
By Patrick Lamb
Anne Gallagher of Extreme Marketing comments that one of her favorite authors on professional services (probably herself or her equally insightful partner, Merry Neitlich) "says that when marketing is done…
Legal Marketing Blog
Don’t Overload Your Marketing To Do List
By Tom Kane
Why is it that we put everything we need to do on our "To Do Lists" whether it needs to be done that day/week or not? As Ruth King at…
Legal Marketing Blog
I Ain’t Doing That Marketing!
By Tom Kane
Every law firm marketer - whether lawyer, in-house staffer or consultant - should really pay attention. When asked by a lawyer "what is the best type of marketing I should…
Legal Marketing Blog
Criminal Defense Practice Marketing: Part II
By Tom Kane
In response to an inquiry last month from a criminal defense lawyer on what organizations she should join, I was also asked to consider additional marketing tips for this area…
Legal Marketing Blog
Do You Hate Networking?
By Tom Kane
If you are not comfortable networking, which many of us aren't - no matter how effective it can be in marketing yourself and your law firm - take a look…
Legal Marketing Blog
What Good Marketers Know
By Tom Kane
In a May post Seth Godin lists 30 things that every good marketer knows. He concedes there could be more. His list is worth a look. In this post, I…
Real Lawyers Have Blogs
Looking for good PR? Hire a blogger, says the Wall Street Journal
The Wall Street Journal published yet another article on blogs this morning. This time it's on the PR value of blogs. WSJ reports companies see the value of blogs and…
DennisKennedy.Blog
Blogs as Marketing Tools – Drawing a Negative Inference
I've been confused and irritated lately because of the way an "All Request Tuesday" feature I did on my blog has become the poster child for some about the dangers…
Legal Marketing Blog
Market Your Firm with Your Own U.S. Postal Stamp
By Tom Kane
You don't have to be famous, or a bald eagle, or a U.S. flag to have your own postage stamp. I'm not kidding about this. Apparently, the U.S. Postal Service…
Real Lawyers Have Blogs
San Francisco Chronicle highlights LexBlog’s client’s blog in piece on small companies using blogs
Bloggings biggest impact may be the way an individual lawyer or small firm can quickly enhance their reputation as a reliable and trusted authority while creating an effective Internet presence.…