Topic
Marketing
1,548 published works
Real Lawyers Have Blogs
Large law firms discover blog success : National Law Journal
"No longer viewed as just forums for law gossip or associate griping, blogs are becoming a marketing tool for large law firms eager to create a buzz about their practice…
Real Lawyers Have Blogs
Ogilvy PR recognizes power of blogs
Ogilvy PR just announced its expanded '360 Degree Digital Influence' offering. Though you need to wade through the PR speak, one can see blogs and the blogosphere are at the…
Amazing Firms, Amazing Practices
Look at: “The Power of Positive Expectancy”
By Gerry Riskin
I know that ideas from outside the legal profession are suspect — and for good reason — you have been disappointed so many times before by concepts that simply don't…
Real Lawyers Have Blogs
Law firm blog and Web design must be tailored for target audience, not law firm customer
Greg Storey, publisher of Airbag Industries and one of the leaders in Web design (I'll grant you that Greg), has a great post arising out of a survey conducted by…
Legal Marketing Blog
Schedule a Marketing Appointment Each Day
By Tom Kane
Are you one that just can't seem to get around to marketing that you know you should be doing. You could schedule a marketing activity every day. It doesn't have…
Legal Marketing Blog
Empower Your Staff
By Tom Kane
Not only should you make your staff part of the marketing team, you should empower them in ways that can increase their effectiveness in assisting clients and improving the image…
Real Lawyers Have Blogs
Dow Jones webinar on blogs : ‘The Risks & Rewards of Using This Hot New Medium’
Dow Jones is putting on a 90 minute online blog Webinar on July 12 at Noon ET "...[C]onvening an all-star panel of PR and legal experts to detail how you…
Real Lawyers Have Blogs
Micro Persuasion a/k/a Steve Rubel launches podcast
Steve Rubel of Micro Persuasion, an expert on Internet PR fame and someone I have a lot of respect for, has launched a podcast where he'll share more of his…
Legal Marketing Blog
Get Your Daily Dose of Marketing Meditations
By Tom Kane
What a great idea! Put together a year's worth of daily thoughts and suggestions on marketing. That's what Richard Levick and Larry Smith of Levick Strategic Communications have done in…
Amazing Firms, Amazing Practices
365 Marketing Meditations – Levick and Smith
By Gerry Riskin
365 Marketing Meditations (Daily Lessons For Marketing & Communications Professionals) by Richard S. Levick and Larry Smith (Authors) Richard Levick and Larry Smith of Levick Strategic Communications have done something…