Skip to main content

Topic

Marketing

1,548 published works

  1. Elder Law Prof Blog

    Feds warn companies: stop marketing products as “health cures”

    By Elder Law Prof Blog

    Federal officials on Monday warned companies in Palm Beach and Pembroke Pines to stop falsely claiming their dietary supplements and skin creams can prevent cancer and other diseases without scientific…

  2. Real Lawyers Have Blogs

    Salt Lake law firms meeting

    By Kevin O'Keefe

    Wow, is Salt Lake City one beautiful place. Pass through the airport all the time but first time since law school graduation 23 years ago when I drove across the…

  3. The Trademark Blog

    Top ‘Breakaway Brands’

    By Marty Schwimmer

    Landor Associates, a branding consultancy, has published a list of 'Breakaway Brands,' brands that have registered the most 'improvement' or increase in value over the past three years: Google --…

  4. Real Lawyers Have Blogs

    Brand blogs get attention of large companies

    By Kevin O'Keefe

    This morning's New York Times has a good article on the power of blogs that cover a consumer product. They're called brand blogs. As the number of blogs has grown,…

  5. Real Lawyers Have Blogs

    Blogs are the future of PR : Excellent interview with expert

    By Kevin O'Keefe

    Excellent interview of Dave Taylor, a widely recognized expert on both technical and business issues, in this morning's Rocky Mountain News. Taylor may tick off public relations, but he believes…

  6. Real Lawyers Have Blogs

    19% of small & medium businesses use blogs for marketing

    By Kevin O'Keefe

    According to the ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, (19 percent) of such businesses use blogs to bring traffic to their Web sites and increase sales. Considering…

  7. Real Lawyers Have Blogs

    FindLaw blogs : Lawyer disappointed with poor marketing

    By Kevin O'Keefe

    FindLaw came out with a blog product this summer. Calling it a blog product that will help lawyers market their legal services is a stretch. Any how, a law firm…

  8. Real Lawyers Have Blogs

    Business blogging does not mean CEO blogging

    By Kevin O'Keefe

    Employees, as opposed to corporate CEO's, are the best bloggers for a company writes Chris Anderson, editor-in-chief of Wired Magazine, in his blog The Long Tail. CEO's give the less…

  9. Real Lawyers Have Blogs

    New marketing blog for associates

    By Kevin O'Keefe

    You may have to put on sun glasses to read it, but marketing experts Larry Bodine and Mike Cummings have started The Associate Marketing Mentor. It was created in response…

  10. Real Lawyers Have Blogs

    Advertising In blogs : Survey findings

    By Kevin O'Keefe

    Qumana, which produces a free blog publishing application, conducted a survey on advertising in blogs. Though I am not a proponent of ads on professional marketing blogs, here's the findings.…