Topic
Marketing
1,548 published works
LawSites
Blog covers RSS as marketing tool
Tip of the hat to Kevin O'Keefe for the pointer to The RSS Cases Blog, a new blog devoted to RSS as a marketing tool. It covers how to use…
Real Lawyers Have Blogs
LexBlog customer challenge : Let’s take blogs to the masses
Seth Godin published a series of posts today on the marketing of new products, Squid Soup Part I, Part II and Part III. He wrapped it up with something I…
Real Lawyers Have Blogs
How blogging can help your business in the new year
Hendry Lee, who helps business owners use technologies to market their business online, has a nice story on how blogging can help your business. Despite blogs being in their infancy,…
Real Lawyers Have Blogs
Blogs included in AT&T marketing blitz
Blogs will be playing a role in AT&T's marketing blitz to reintroduce and breathe life back into the AT&T brand. The $1 Billion campaign begins on News Year's Eve. 'Reach…
Amazing Firms, Amazing Practices
Marketing Tips From Female In-house Counsel – The Don’ts
By Gerry Riskin
Tom Kane See Tom's post by this title — these tips are so true (and I base that assertion on a lot of work with both GC's and those who…
Real Lawyers Have Blogs
LexBlog is committed : Look at Bozeman weather
Lest there be any doubt about LexBlog's commitment to pulling together a talented team of marketing, web development, customer service and IT folks in one central location to deliver the…
Real Lawyers Have Blogs
PR tip – don’t beg for links
Scoble reminds those looking to get links to their blog or Web site, don't beg for links. I’m getting more and more PR that begs for links lately. I immediately…
Real Lawyers Have Blogs
Measuring the influence of blogs
There's been recent joking on a law marketing listserv about the dollar value being placed on blogs as measured by a formula relating to AOL's acquisition of Weblogs, Inc. But…
Real Lawyers Have Blogs
Online word-of-mouth marketing via blogs grows your business
Denver Bizwomen.com asks "What's one of the fastest and easiest ways to grow your business?" The answer - online word-of-mouth marketing. And word-of-mouth marketing via blogs can build your credibility…
Legal Ease Blog
Testimonials
Ed Poll had an interesting post this week on his LawBiz Blog on the topic of testimonials. He calls it a 'contrarian view.' Mr. Poll notes that, "If we can't…